Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
Essentially, user state models allow you to measure quality, not just quantity. When optimizers talk about A/B testing and experimentation, they’re focused on increasing conversions. That’s not a bad thing to be focused on, but it’s important to take advantage of user state models if your goal is long-term growth.
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