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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing. Some startups are in stealth mode and maybe branding and beautiful design is important. So that’s one way to focus: goals.

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It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery.

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Technical Co-Founders Are A Myth

blog.captainrecruiter.com

After a few months, the demo site won a business plan competition. Im trying to create a technology enabled recruiting service for an unproven business model. Even though the business is making money now, its still a big risk for anyone involved. Recruiting While In Stealth Mode. Hes right on so many levels.

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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

Craig is currently the CEO and founder of stealth-ish startup BetterWorks. Serbinski has since gone on to invest in a handful of stealth startups in the gaming, mobile and location arenas. .&# Founders can make in-person connections, however, with Qualcomm Ventures at various demo events, conferences and trade shows.