Up and Running

AUGUST 21, 2018

Today, I want to introduce a new approach to business planning: Lean Planning. Lean Planning replaces lengthy business plans with a 20-minute planning process that focuses on increasing your chances of success in business. Lean Planning is simpler and faster than writing a traditional business plan.

Lean 134

Lean Forecast Software Review Business Plan 134

YoungUpstarts

OCTOBER 19, 2017

The lean start-up movement has been based on a single insight – which the purpose of a start-up is to discover a business model that works. Instead of the “entrepreneur that knows what the market wants”, we move to the “entrepreneur that knows how to discover what the market wants”. The Lean Start-Up Environment.

Product Development 132

Product Development Lean Developer Product 132

Steve Blank

JANUARY 6, 2021

Over the weekend I got asked the best way to teach students the principles of Lean via Zoom. I realized that pre-pandemic I had put together a series of two-minute videos called “See Why.” Here’s what I suggested they offer their students: Lean in Context. No Business Plan Survives First Contact With Customers.

Lean 356

Lean Customer Development Business Model Video 356

Steve Blank

NOVEMBER 4, 2013

We’re deep into teaching a Lean LaunchPad class for Life Sciences and Health Care (therapeutics, diagnostics, devices and digital health) at UCSF with a team of veteran venture capitalists. We’ve recorded these panels for each part of the business model canvas. The class has talked to 1,440 customers to date.).

Lean 258

Lean Customer Business Model Customer Development 258

Steve Blank

JUNE 26, 2015

—– Lean Innovation Management. In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. The result will be: a new, Lean version of the Three Horizons of Innovation. Here’s how.

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Lean Management Business Model Customer Development 120

Steve Blank

AUGUST 11, 2020

A subsegment of those instructors – those trying to teach Lean LaunchPad, whether in I-Corps, or Hacking for Defense – have an additional burden of figuring out how to teach a class that depends on students getting out of the building and talking to 10 to 15 customers a week. Here’s what we learned. And so it began.

Lean 420

Lean San Francisco Silicon Valley Florida 420

Up and Running

DECEMBER 6, 2012

Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning™. Before I dive too deeply into the Lean Planning methodology, it makes sense to talk about its history and where it comes from. It starts with “Plan-As-You-Go” instead of detailed, formal business plans.

Lean 147

Lean Silicon Valley Forecast Technical Review 147

Steve Blank

MAY 7, 2019

Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. This new framework can act as the front-end of Customer Development.

Lean 333

Lean Marketing Agile Customer Development 333

Steve Blank

JUNE 26, 2014

We’ve pivoted our Lean LaunchPad / I-Corps curriculum. We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad is now being taught in over 100 universities. So why change something that worked so well?

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Startup Professionals Musings

SEPTEMBER 13, 2022

According to a well-researched Motly Fool report, the challenge is very real, since around half of all businesses fail in the first five years. The problem is that professional investors (angels and venture capital) want a proven business model before they invest, ready to scale, rather than early projections and product development.

Intellectual Property 341

Intellectual Property Technical Review Startup Incubator 341

The Startup Magazine

NOVEMBER 21, 2018

In essence, a plan or design for the day to day running of your business is all that a business model actually is. But not just any business model will do; you need one designed for your specific business and one that can be adapted as and when you need it to be. Photo by meriç tuna on Unsplash. Test First.

Business Model 94

Business Model Lean Guinea Startup 94

Steve Blank

APRIL 5, 2017

She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer.

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. to get hard-earned information.

Lean 298

Lean Business Model Customer Development Guinea 298

Steve Blank

SEPTEMBER 5, 2013

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Here’s how that happened. Wireframes.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

Startup Professionals Musings

JULY 8, 2022

For Logan Green of Lyft, his international travel purpose helped inspire him to the creation and growth of an industry-altering business. By finding new perspectives, he was able to redefine business models and satisfy customer needs in new and ingenious ways. Driven to reduce personal hardship and suffering.

Technical Review 357

Technical Review Green Social Media Lean 357

Steve Blank

SEPTEMBER 3, 2014

As the farm fields flew by on the interstate I listened as Dave described how he translated his vision into a series of hypotheses and mapped them onto a business model canvas. As the miles sped by I explained to Dave that he had understood only two of the three parts of what makes a Lean Startup successful. Customer Discovery.

Cofounder 336

Cofounder Founder Technical Cofounder San Diego 336

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

OCTOBER 24, 2014

Product/Market fit now has its own book. —— The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses and agile engineering to build minimum viable products.

Business Model 335

Business Model Design Customer Development Lean 335

Steve Blank

JUNE 23, 2020

The pandemic has upended the business models of most startups and existing companies. Suppliers are going out of business or requiring cash-up-front terms. Revenue models and forecasts are no longer valid. In sum, whatever business model you had at the beginning of the year may be obsolete. Here’s how.

Customer 436

Customer Marketing Customer Development Lean 436

Up and Running

JANUARY 29, 2019

Yes, the words “business plan” might trigger some dread about epic documents that take a ton of time to produce—but that’s not necessarily what a business plan needs to be. The Lean Plan for solopreneurs. How do they effectively market their products or services? Keep it simple. Are they wealthy?

Lean 64

Lean Business Plan Revenue Forecast 64

Startup Professionals Musings

APRIL 4, 2022

According to my experience and this Motley Fool article from a few years ago, the challenge is very real, with around half of all new businesses no longer existing after five years. Software apps that once required a 10-person team can now be done with the Lean Development methodology by two people in a couple of months.

Intellectual Property 261

Intellectual Property Technical Review Incubator Bootstrapping 261

Steve Blank

JANUARY 22, 2014

Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. Success depends on finding startups that have identified acute customer pains in large markets where conditions are ripe for a new entrant. Few entrepreneurs find this scalable and repeatable business model because it’s not easy.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

Up and Running

APRIL 29, 2019

When your marketing plan aligns with your branding goals, your company becomes memorable to the masses. Nearly every business owner has goals , but how you define and carry them out often makes the difference between success and failure. percent of American companies use some type of digital content marketing.

Marketing 142

Marketing Social Media Lean Campaign 142

Up and Running

MAY 28, 2015

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Start your lean business plan today: Download our Free Lean Plan Template one-page-pitch-download.pdf. That’s a lean business plan.

Lean 60

Lean Business Plan Video Software Review 60

Steve Blank

NOVEMBER 4, 2021

Modern entrepreneurship began at the turn of the 21 st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. Problem – Lean Doesn’t Have a Market Definition Step.

Customer 420

Customer Marketing Lean Vertical 420

Up and Running

OCTOBER 10, 2016

When it comes to business planning, unless an investor has asked you to provide a formal business plan, we recommend writing a Lean Plan instead—it’s faster, more flexible, and will remain relevant throughout the life of your business. All about Lean Planning. Why Lean Planning? Start writing your Lean Plan.

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Curation Lean Software Review Forecast 60

Steve Blank

NOVEMBER 18, 2016

We just finished our Lean LaunchPad class at UC Berkeley’s engineering school where many of the teams embedded machine learning technology into their products. The technology’s broad market applicability and relevance are clearly paying off. Machine Learning Meets Lean – Berkeley Lean LaunchPad Class.

Artificial Inteligence 318

Artificial Inteligence Lean Exit Strategy Startup 318

The Next Web

DECEMBER 30, 2012

How do you monetize a unique business model based on users rather than selling an actual product? We have a very simple business model. We determined that we could best monetize the business by focusing on online marketing, particularly our pay-per-click services. Giving it away at Contently. “At

Business Model 133

Business Model Technical Review Advertising B2C 133

View from Seed

MARCH 20, 2020

Businesses will be forced to adapt to changing circumstances and seek opportunities to innovate. New, emerging business models will gain tailwinds that propel them forward to new horizons. Food delivery providers are leaning in to support local restaurants through this difficult time.

New York City 374

New York City Demand Technical Review Non-Compete 374

Steve Blank

AUGUST 21, 2013

We’re going to test this hypothesis by teaching a Lean LaunchPad class for Life Sciences and Health Care (therapeutics, diagnostics, devices and digital health) this October at UCSF with a team of veteran venture capitalists. The teams that took the Lean Launchpad class – get ready for this – had a 60% success rate.

SBIR 314

SBIR Technical Review Lean Startup 314

ConversionXL

JUNE 2, 2022

Every business needs leads. The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. A higher ROI than any other type of marketing. ABM treats each account as a target market. The result?

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Build-Measure-Learn.

Lean 120

Lean Agile Business Model Customer Development 120

Startup Professionals Musings

DECEMBER 6, 2019

According to a well-researched Motly Fool report, the challenge is very real, since around half of all businesses fail in the first five years. The problem is that professional investors (angels and venture capital) want a proven business model before they invest, ready to scale, rather than early projections and product development.

Finance 320

Finance Intellectual Property Technical Review Incubator 320

Steve Blank

SEPTEMBER 6, 2012

You may have read my previous posts about the Lean LaunchPad class taught at Stanford , Berkeley, Columbia , Caltech and for the National Science Foundation. It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models.

Lean 317

Lean Georgia Michigan Business Model 317

Steve Blank

SEPTEMBER 1, 2021

Try innovating inside a large company where 99% of the company is executing the current business model, while you’re trying to figure out and build what comes next. Why are some companies able to reinvent themselves while others, once market leaders, are disrupted? So they prepare for future markets by exploring new ventures.

Incubator 402

Incubator Lean Agile Business Model 402

Steve Blank

JANUARY 30, 2013

Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone. Therefore a major error in setting up our corporate innovation program was our lack of understanding how disruptive it would be to the current innovation model and to the executives who ran the R&D Labs.

Programming 265

Programming Technical Review Incubator Intellectual Property 265

ConversionXL

MARCH 19, 2020

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. Greater discipline during boom times offered more flexibility during lean years. Tim Stewart, trsdigital.

Marketing 121

Marketing Campaign Non-Compete Lean 121