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Why (and How) Optimizers Should Take Advantage of User State Models

ConversionXL

It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. What Are User State Models? Essentially, user state models allow you to measure quality, not just quantity. Pretty simple, right? day 1 retention).

NPV 48
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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

Check out my list of featured essays How to create a profitable Freemium startup (spreadsheet model included!) Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items.

CPA 51