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Should I flip or should I build?

BeyondVC

At this inflection point, an entrepreneur needs to think about whether they want to and can build for the long haul (taking into account the risk and time to do so) or sell today (net present value of your potential expected outcomes in the future). Can you really build a company or is this just a feature for a bigger player?

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

You validated our business model and added huge value to our efforts. However, as we know from the cable industry, subscription businesses can be very profitable over time. The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost.