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Why (and How) Optimizers Should Take Advantage of User State Models

ConversionXL

Engagement and returning to the site are important healthy user metrics for the companies above because of their business models. Your business model might be different and there is no best practice for choosing a healthy user metric… it’s whatever is best for your bottom line.

NPV 48
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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51