Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. It’s not the easy choice, but if you’re looking for long-term revenue growth, it’s the only choice. What Are User State Models?
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