Nail the Customer Development Manifesto to the Wall
MARCH 29, 2012
When Bob Dorf and I wrote the Startup Owners Manual we listed a series of Customer Development principles. for A Repeatable and Scalable Business Model. Pair Customer Development with Agile Development. Failure is an Integral Part of the Search for the Business Model. No Business Plan Survives First Contact with Customers. So by popular demand, here’s a poster of the Customer Development Manifesto.