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How to Communicate With Customers Using the Storybrand Framework

Up and Running

Try leveraging the StoryBrand Framework. What is the StoryBrand Framework? The StoryBrand Framework is made up of 7 core principles, that serve as steps to help you clarify your message and visualize the position of your customers. In many ways, it serves as a refined version of what you did when developing your business.

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This is How to Build Remote Work into Your Startup Business Plan

Up and Running

As such, it’s key that your remote team and working environment are now included as part of your business plan. In this article, we’ll be taking a look at whether or not you need a business plan and how to incorporate every aspect of remote working into it. First, do you need a business plan?

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Why SWOT Analysis Belongs in Your Business Plan

Up and Running

Why add a SWOT analysis into your business plan and the strategic planning process? I believe in it because the SWOT phase was vital to my planning process as I grew Palo Alto Software from zero to over $5 million in annual sales. Just like the Lean Planning approach to business planning, less is more.

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No One Wins In Business Plan Competitions

Steve Blank

Last week one of the schools I teach at invited me to judge a business plan contest. I suggested that they first might want to read my post on why business plans are a poor planning and execution tool for startups. At best I think business plan competitions are a waste of time.

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

He nails the current key startup parameters, including the following: Crafting a lean business plan as your road map. The days of lengthy, text-heavy, business plan documents prepared by expensive experts are behind us.

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How to Map Out an Ecommerce Business Plan in 1 Hour

Up and Running

What exactly needs to be included in a business plan, and in how much detail? You may have been told that the more detail you can include in your business plan, the better, but this is not necessarily the best strategy for everyone. Digital businesses need to be agile and reactive too.

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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

Berkeley Haas Business School is a leader in entrepreneurship education. It has replaced how to write a business plan with hands-on Lean Startup methods. The final deliverable for that class was a 30-page business plan. We had multiple business plan competitions. The Business Plan is Dead.