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Reduce Your Server Response Time for Happy Users, Higher Rankings

ConversionXL

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. A slow site means a poor user experience, and search engines will respond accordingly. A CDN stores a cached version of your website in multiple locations all over the world. Use caching.

Caching 102
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How to Measure Small Business Website Performance

Up and Running

Use a caching plugin so that a cached version of your site appears to previous visitors instead of having your entire site load every time they visit it. Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. SEO performance. Keyword research.

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WordPress Page Caching Faster than Light — @WPEngine releases TachyCache

A Smart Bear: Startups and Marketing for Geeks

Today WP Engine proudly announces a new WordPress page-caching technology which actually delivers pages before the user clicks the link! In a joint venture with CERN, WP Engine has developed a TCP/IP layer on top of a faster-than-light neutrino beam, delivering page content in negative time. Dateline April 1, 2012.

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

These black hat strategies pushed irrelevant content up the search engine results pages, which made Google act in the form of the Penguin update. The update caused their rankings to tank or their websites failing to show up on search engines at all. With Google, check Google Search Console and look for warnings in the message menu.

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Feld.com Automagically Upgraded To HTTPS By Pantheon

Feld Thoughts

In this new era of state sponsored hacking and fully professionalized cybercrime, it is heartening to see engineers get seriously organized and tackle something on the scale of securing the entire web. Two years after the launch of Let’s Encrypt , this is fantastic progress. The drive to HTTPS the web did not happen by accident.

Caching 70
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Ironically, for a company that runs the world’s most sophisticated search engine, the assessment of site content for FLoCs is elementary: Our first approach involves applying a SimHash algorithm to the domains of the sites visited by the user in order to cluster users that visit similar sites together. The browser caches the information.

Caching 140
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

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