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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Over the past decade we’ve had high-profile exits at many companies that pioneered monetization techniques now used across the web including Commission Junction, Value Click, ShopZilla, Price Grabber, LowerMyBills and a newer breed including Invoca, Burstly, Shift, Rubicon Project, Gravity, Convertro, Retention Science and so forth.

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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Each customer segment of your business needs to be analyzed to determine whether they are profitable enough given ongoing costs to serve them relative to the revenue you would receive and the retention money you’d have to money to keep them with your service.

Customer 287
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Case Study: 40% of Sales from SEO

Duct Tape Marketing

Edge cache any asset files (Javascript, CSS, images) so the page loads as fast as possible. How you can increase customer’s lifetime value & retention. We made some basic changes to our overall website to make sure it was SEO-optimized. What you can sell through a membership/subscription, including 4 case studies.

SEO 41
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Social media also offers a cache of market research data. Says thanks; Show me how much they charged my credit card; Shares a few resources to boost customer success (and retention). If you have a smaller budget, less time, or you’re selling a product that’s difficult to talk about (e.g. Emotion sells. Step 4: Write compelling copy.

Email 133
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Two Overlooked Aspects Of Your Site Design That May Be Hurting Conversions

ConversionXL

They also say in the report that Page Speed “affects every conceivable business metric” and can influence everything from customer satisfaction to customer retention. Take Advantage Of Browser Caching. Leveraging browser caching. seconds, 10% longer than when the same study was conducted 9 months earlier.

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B2B Influencer Marketing: 4 Strategies that Move the Needle

ConversionXL

Already have a cache of data? His “ Content and Conversation ” video series features a veritable “Who’s Who” of the digital marketing world: There are ways to reduce production costs, too, like shooting videos at company-sponsored conferences and events. The experts are already there, so just start rolling. Research collaborations.

B2B 110
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

If you don’t have an internal cache of data or a big budget, the third option is your best bet. Treat education as the foundation of your customer retention strategy. First-hand external data, which comes “from a source that is not connected to the organization [such as] surveys or research to find new data.”

eCommerce 131