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Reduce Your Server Response Time for Happy Users, Higher Rankings

ConversionXL

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. Use caching. Image source ).

Caching 102
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How to Measure Small Business Website Performance

Up and Running

Use a caching plugin so that a cached version of your site appears to previous visitors instead of having your entire site load every time they visit it. Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. SEO performance. Keyword research.

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

These black hat strategies pushed irrelevant content up the search engine results pages, which made Google act in the form of the Penguin update. The update caused their rankings to tank or their websites failing to show up on search engines at all. With Google, check Google Search Console and look for warnings in the message menu.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Ironically, for a company that runs the world’s most sophisticated search engine, the assessment of site content for FLoCs is elementary: Our first approach involves applying a SimHash algorithm to the domains of the sites visited by the user in order to cluster users that visit similar sites together. The browser caches the information.

Caching 140
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Is Your WordPress Website Optimised?

YoungUpstarts

The second area to help improve your WordPress website speed is to enable caching. Caching enables you to store files and images on your server or your visitors browser for quicker loading when they revisit your website or browse through other pages. The plugin WP-Rocket , comes highly recommended.

Caching 100
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How to Conduct an SEO Audit for Your Business Website on a Budget

Up and Running

An SEO audit is simply the process of identifying issues on your website that could be limiting your ability to rank on Google or other search engines. A poor site experience makes it less visible in search engines. Google Search Console. Google Search Console (formerly known as Google Webmaster Tools) is Google’s free SEO tool.

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