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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

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Tips For Managing Your Regular Mail In Your Business

The Startup Magazine

Inboxes can be flooded daily, especially for companies, as they liaison with partners, colleagues, clients and customers. . Remnants of these physical files should be distributed in separate bins firmly apart, too, so that no competitors of yours can rummage around and piece things back together for their prying eyes. .

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supermac War Story 1: Joining supermac

Steve Blank

Yet two smart VC firms, Sigma and Matrix Partners, realized that somewhere in this mess there was value. They sold their product through the computer retail channel, something I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for.

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The Small Business Content Marketing Paradox

crowdSPRING Blog

If we zoom even further, we see that the strongest interest in content marketing is found in two major startup markets – the East Coast and California. create a strategy and implement tactics to distribute and promote your content. from Velocity Partners. Strategy And Tactics To Distribute And Promote Your Content.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments. Halbut are flatfish.

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Out of the Crisis #15: Lenore Estrada on her SF New Deal, serving the hungry, and civic engagement

Startup Lessons Learned

SF New Deal partners with local restaurants to provide meals on a weekly basis to those who are the neediest among us. SF New Deal partners with local restaurants to provide meals on a weekly basis to those who are the neediest among us. It's a genuine win-win: people need food, and we have massive unemployment at the same time.

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How to Be Smarter than Your Investors – Continuous Customer Discovery

Steve Blank

As a bonus it meant the 1,400 aerial applicator companies could be a potential distribution channel partner. We’re now piloting our application with Tree Farmers in California and working with crop specialists at U.C. His reply, “You taught us that there were no facts inside our building. ” It was a fun coffee.

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