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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 215
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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. When integrated properly, they maximize how we attract consumers, and turn visits into revenue. How are you ensuring your team is maximizing the digital channels available? So, let’s go back to basics, shall we?

Channel 165
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So you say you want to be a Product Manager …?

Austin Startup

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” This is a big idea.

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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. In fact, they generated $100k in revenues over the last year, since they first pitched at one of our roundtables.

India 123
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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Increase current conversion rate by 25%, quantify how much increased revenue there will be. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. Do something simple. You should.

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The LeanLaunch Pad at Stanford – Class 7: Revenue Model

Steve Blank

Last week the teams were testing their hypotheses about their Channel (how a company delivers its value proposition (i.e. This week they were testing their hypotheses about Revenue Models: what are customers really willing to pay for? Are you generating transactional or recurring revenues? The Nine Teams Present.

Revenue 213