A new field guide for entrepreneurs of all stripes
Startup Lessons Learned
MAY 9, 2012
Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments. Halbut are flatfish. It was a fairly organic thing.
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