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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. Read the preceding sentence again. It’s a big idea.)

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Solving the Innovator’s Dilemma – Customer Development in a Big Company

Steve Blank

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. Customer Development Without Agile Engineering Is A Plan For Failure.

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Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. You might as well bring your lucky rabbits foot to the VC meeting. Just as a refresher.

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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. As a result, the standard product development model is not only useless, it is dangerous. make-or-break.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

They communicated this to product management who looked at all of the internal requirements we had generated (e.g. some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.) and product management worked with me to decide what to build & when.

Customer 280
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Can You Trust Any vc's Under 40?

Steve Blank

Filed under: Customer Development , Venture Capital | Tagged: Entrepreneurs « Customer Development Manifesto: Market Type (part 4) Customer Development Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.

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Ask and It Shall be Given « Steve Blank

Steve Blank

Our small training department had been without a manager for months and finding a replacement didn’t seem to be high on the VP of Sales list. Then it hit me – no one else wanted to be manager – what was the worst that could happen? What’s the Worst that Can Happen? All I had to do was ask.