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Many Startups Stumble on International Cultures

Startup Professionals Musings

I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Unfortunately my prediction turned out to be true, she felt harassed by one or more of our business partners and left the group shortly thereafter. Watch your product naming.

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International Cultures are Key Business Challenges

Startup Professionals Musings

I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Unfortunately my prediction turned out to be true, she felt harassed by one or more of our business partners and left the group shortly thereafter. Watch your product naming.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. infoChachkie. Intuitive URL.

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