Steve Blank
MAY 28, 2009
Steve,&# he said, “you’re missing the most interesting part of vertical markets. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students.
ReadWriteStart
JULY 4, 2023
The Federal Aviation Administration (FAA) has granted a California startup company called Alef Automotive the first-ever airworthiness permit for a fully electric flying car that is capable of both flying and driving on roads. This milestone event marks the beginning of a new era in the transportation industry.
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Steve Blank
OCTOBER 19, 2009
Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Others you need to know when you execute the plan.
Steve Blank
JUNE 3, 2009
Simulation to Reduce Invention Risk If you’re in a vertical where “invention risk” is dominant, then you want to do everything you can to manage and reduce those risks. When I wrote the Four Steps to the Epiphany , the Customer Development text, I hadn’t yet thought about what vertical markets it might be appropriate for.)
Steve Blank
MARCH 19, 2009
Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)
SoCal CTO
MARCH 18, 2010
Our current focus is Actors and Actresses and we are moving into other verticals. What networking events in Los Angeles or Southern California do you go to? I also serve as CEO of a small media companies that profile “Tomorrow’s Most Exciting People Today”. Still it’s something that most managers need to learn how to do better.
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