article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign.

Campaign 149
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How a Restaurant Loyalty Program Can Skyrocket Your Business Growth

Women Entrepreneurs Can

You can then send them personalized communications and marketing campaigns, including promotions on purchased items and rewards they’re eligible for. This information allows restaurants to curate unique offers that speak directly to each guest’s needs and create a unique experience.

article thumbnail

Why Good B2B Content Marketing Is Not A One Man Show

YoungUpstarts

Creating successful B2B content marketing campaigns that connect with certain tailored audiences require extensive research, incredible writing ability for textual content, knowledge on visual content (i.e., If you thought a content marketing agency only had to curate content, then guess again. videos, how-tos, infographics, etc.),

B2B 132
article thumbnail

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. You spend the months influencing the influencers.

article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

article thumbnail

UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

It is not just a channel to entertain but has become a useful tool for brand-building and an effective avenue for CSR (corporate social responsibility) activities. The following Pamper’s “ Love, Sleep, and Play ” campaign included curated UGC videos from real moms of their babies. Facebook is the most convenient. Image Source.