crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. All it takes is a little determination, ingenuity, and a carefully planned marketing strategy.

Small Business 48

Small Business Marketing Technical Review Audience 48

Duct Tape Marketing

JULY 21, 2022

The Rising Importance Of Images In Google Search written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Blumenthal. In this episode of the Duct Tape Marketing Podcast , I interview Mike Blumenthal. Take The Marketing Assessment: Marketingassessment.co. Connect with Mike on Twitter.

Search 78

Search Technical Review Clickthrough Canada 78

YoungUpstarts

SEPTEMBER 4, 2019

Email marketing continues to be an all-time favorite for businesses to promote offers and build connections with customers. . 59% of marketers even attest to this huge ROI brought by emails. Before you worry about open or clickthrough rates, make sure all systems are a go with your deliverability department. billion this 2019.

Email 123

Email Clickthrough SEO Campaign 123

Duct Tape Marketing

JANUARY 28, 2020

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. So let’s say you own a marketing consulting firm.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. But the average email CTR is 4.19% — across all industries. Image Source.

Email 95

Email Clickthrough Matching Cofounder 95

ConversionXL

APRIL 14, 2021

They don’t necessarily exclude each other, but you’ll often find many marketers pleading their allegiance to one of the two camps. You do this through a series of techniques that range from content marketing (attracting leads) to chatbots and surveys (providing value). That’s where inbound prospecting comes in. Why video prospecting?

Video 141

Video Audience Metrics Analytics 141

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. But the average email CTR is 4.19% — across all industries. Image Source.

Email 80

Email Clickthrough Matching Cofounder 80

Duct Tape Marketing

DECEMBER 24, 2019

Important KPIs for Each Phase of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. At the top of your marketing hourglass are the know, like, and trust phases of the customer journey. To measure this, you can turn to metrics on organic and paid search campaigns. Know, Like, and Trust.

Customer 71

Customer Metrics Retention Clickthrough 71

ConversionXL

MARCH 17, 2016

Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. Similar concepts can be applied to email, direct mail, ads, and to any other marketing material for that matter.

Campaign 90

Campaign Email Clickthrough Audience 90

ConversionXL

FEBRUARY 6, 2013

A new survey by Adobe and Econsultancy finds that 52% of digital marketers consider the ability to personalize web content to be fundamental to their online strategy. To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. It’s personalized!

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). The best way to go about forum marketing is by becoming a part of the community – by being there and helping others without asking anything in return.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

OCTOBER 21, 2014

15% Of CMO’s Don’t Measure Marketing ROI, 27% Rely On Manager Judgements. Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. No two tools track exactly the same way.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

NOVEMBER 22, 2016

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful. You have goals on which (probably) everyone agrees.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. to 7.95 (out of 10).

PPC 48

PPC Matching Algorithm Clickthrough 48

leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 11, 2016

69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Marketers share the same sentiments. Marketers share the same sentiments.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. He applied them to all campaigns and saved his client $50,000 a month. What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

MAY 24, 2013

A/B testing produces concrete evidence of what actually works in your marketing. 2) Increase y – Increase clickthrough rates. Segment by source - Separate people who arrive on your website from e-mail campaigns, google, twitter, youtube, etc. This is the one rule of marketing that surpasses all others.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

JULY 11, 2012

This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints. Still, too many marketers behave as if there is a continuous linear relationship between the number of interactions and share of wallet. The study drew from 10 million marketing emails sent to 600,000 customers.

Email 103

Email Clickthrough Naming Internet 103

ConversionXL

SEPTEMBER 24, 2020

You’d better understand— really understand—your target market. Your success online is directly proportional to how well you understand your target market. Considering that the “ad” was hidden in the source code of the page, it spoke exclusively to the target market—nobody else could see it! Get it now.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. Get as many people as possible to subscribe and market to them all like numbers. Using a tool to qualify subscribers.

Email 67

Email Clickthrough Lean Social Media 67

crowdSPRING Blog

APRIL 10, 2015

A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! crowdspring.co/1BJ5vlP.

Small Business 48

Small Business Design Social Media Clickthrough 48

ConversionXL

MAY 22, 2014

While this series is by no means exhaustive, we’ll make every attempt to look at the most common & critical areas in the marketing funnel, and how you can take a data-driven approach to improve each area of the funnel. Before We Get Started – Understand Your Target Market, REALLY Understand It. image source.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. CTA Click Through Rates.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Today many e-commerce and subscription companies are growing very quickly through smart marketing. Direct Response Advertising becomes ever more efficient.

Internet 108

Internet eCommerce Advertising Flash 108

ConversionXL

APRIL 4, 2012

Another company got 500% ROI with shopping cart abandonment campaign. of the top web retailers used e-mail campaigns as a way to retarget shoppers. Track the effectiveness of those emails (open, clickthrough and conversion rates). SmileyCookie recaptured even 29% of the abandoned carts. How many companies do this? Only 14.6%

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

APRIL 6, 2016

Roger Dooley: Neuro-persuasion – Brain-based Strategies for Online Marketers. Some of it is legit and helps you be a better marketer, but be careful and look at the data to make sure it’s not BS. Market to the 95%, too! Dooley developed the Persuasion Slide model to help market to the whole brain.

Retention 48

Retention Algorithm Software Review Conversion 48