Duct Tape Marketing

JANUARY 28, 2020

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Learn From Your Campaigns.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

crowdSPRING Blog

AUGUST 20, 2017

Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Was there something newsworthy that happened recently, like your company hit a big sales mark or launched a cool new feature?

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Was there something newsworthy that happened recently, like your company hit a big sales mark or launched a cool new feature?

Small Business 48

Small Business Marketing Technical Review Audience 48

ConversionXL

APRIL 14, 2021

There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Outbound prospecting is any kind of approach to sales when you reach out to the customer.

Video 141

Video Audience Metrics Analytics 141

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. But the average email CTR is 4.19% — across all industries. Image Source.

Email 95

Email Clickthrough Matching Cofounder 95

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. But the average email CTR is 4.19% — across all industries. Image Source.

Email 80

Email Clickthrough Matching Cofounder 80

The Equity Kicker

APRIL 26, 2016

Speed – Amazon estimates that for every 100ms increase in page load time there’s a 1% decrease in sales, and more generally page load times over 2-3s leads to massive customer drop off. A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one.

Conversion 60

Conversion Customer Clickthrough Audience 60

ConversionXL

FEBRUARY 6, 2013

The same thing happens on Amazon where it uses your interaction history and other data to drive more sales. To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. Results were 149% increase in clickthrough rate to the Careers page.

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

MARCH 17, 2016

Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. A good nurturing campaign will educate and stay in touch with leads on a consistent schedule.

Campaign 90

Campaign Email Clickthrough Audience 90

Up and Running

AUGUST 19, 2016

By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. It’s a time-proven process to help you start generating sales as quickly as possible. The biggest mistake you can make on your FBA sales page is to do what every other seller in your category is doing.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Goal 1 is for email signups and Goal 5 is sales). We wrote a whole post about driving sales with social media. Image credit. Social media.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. With Google processing over 40,000 searches every second and Facebook being a hub for 1.13

PPC 48

PPC Software Review Campaign Analytics 48

leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Example: Vidyard. One call to action per video.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MAY 24, 2013

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Example: A business objective for an online flower store is to “Increase our sales by receiving online orders for our bouquets.”. 2) Define your website goals.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

JULY 11, 2012

This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints. 3 months (and/or later) down the line check the stats: compare average open rates, clickthroughs, unsubscribe rates and if you can, most importantly look at the sales figures. mainly sales promos), too many emails.

Email 103

Email Clickthrough Naming Internet 103

ConversionXL

SEPTEMBER 24, 2020

Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas. You want clicks from people who are will move through your sales funnel with the least amount of friction.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Duct Tape Marketing

MAY 30, 2012

Make sure you create a specific campaign during this period that allows you to balance great information sharing with education. While it was hard to push the button on that one I found that after I did my open rate as a percentage soared of course, but more importantly, the number of opens and clickthroughs to content actually went up.

Email 67

Email Clickthrough Lean Social Media 67

ConversionXL

MAY 22, 2014

How To Identify Your Target Market & Make More Sales. It’s not enough just to generate clicks, but clicks from the right target market & people who are will move through your sales funnel with the least amount of friction are ideal. In general these are great rules of thumb when starting your ad campaigns. image source.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle. Sadly, most marketers see this as a challenge.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 4, 2012

If you run an online store, you’re always trying to boost your sales. The best sales copy is full, complete information. Once Amazon implemented the free shipping offer, sales went up in each country except for one – France. Once they changed it to free, sales went up also in France. Clarity trumps persuasion.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. The Flash Sales sites and Local Deals sites both make shopping fun by offering deep discounts. Direct Response Advertising becomes ever more efficient.

Internet 113

Internet eCommerce Advertising Flash 113

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Establish a unique sales position (the specific benefit to the customer that leads to the desired outcome). You have three parameters: medium, source, campaign name.

Retention 48

Retention Algorithm Software Review Conversion 48