Impressive Brand Identity Campaigns in The Last Decade


Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? The campaign went viral.

6 Brands That’ve Created Business Value Via Niche Social Communities


We’ve time and again shared the importance of niche social communities in today’s digital world. Niche social communities work when they’re connected, engaged and generate consumer value. Why you need niche communities? What are your favorite communities?

7 Social Media Marketing Habits That Lead To Failure


If your campaigns are using a range of social media marketing habits that lead to failure, then it's time to make a change. Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again.

3 Best Practices of Generating Positive Content Via Campaigns


Running campaigns on social media can be exhausting. Worse still, you get a flurry of negativity on your campaigns. Generating positive content via campaigns is key to brand activation and engagement. 3 Best Practices of Generating Positive Content Through Campaigns.

Top 5 Reasons Why Your Content Marketing Campaign Failed


Maybe that is one of the reasons why almost every brand created a content marketing campaign initiated by a blog but gradually they posted less and less, eventually abandoning the idea. Why is it that despite multiple tries your content marketing campaign failed?

10 Social Media Terms That You Must Know!


Social media like most other fields is full of terminology that sometimes you’re even embarrassed to be asking about, because these are used so much. Not knowing the meaning of a few unique social media terms can hinder your very understanding of the issues you face.

5 Best Practices For Increasing Earned Media For Your Brand


In order of trust, earned media or organic mentions of your brand by influencers, your friends and family, or your consumers, rank at the very top. So, the million dollar question is, what are the best practices for increasing earned media?

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11 Best Social Media Tools For Small Businesses And Individuals


But does it all end at fancy social profiles or does social media marketing run deeper? Social media marketing isn’t just about creating a profile, posting a few pictures of cats and dogs and running a couple of ad-campaigns. Which social media tools can you use?

“Everything is a marketing campaign now, even policy ideas” – Renee DiResta Connecting Politics, Anti-Vaxxers & Social Media

Hunter Walker

HW: When you dove into the world of anti-vaxxers you encountered some really interesting conclusions about how extreme groups use social media effectively, and how traditional voices are getting drowned out. Badass. Renee DiResta is badass. Not self-proclaimed badass.

How to Use Rich Media In Your Content Marketing Strategy


The rise of smart phones, tablets, ever slicker laptops and new apps or platforms has made usage of rich media by consumers and brands rampant. Rich media content is visual, engaging, and generally makes your message more interesting.

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What Value Does Social Media Create For Your Brand?


The perfect consumer experience and social media marketing is often an after thought. What value does social media create for your brand? Get your coffee mug (tea, if you wish) and let’s talk social media value today. Have you seen Blendtec’s will it blend campaign?

Tools To Help You Stay 24x7x365 on Social Media Without Losing Sleep


Time doesn’t wait, nor does what happens 24x7x365 on social media. You miss a day of interacting with your community, and you’ll see your sales graph screaming alert! Tools To Help You Stay 24x7x365 on Social Media Without Losing Sleep.

Why My Crowdfunding Campaign Failed

Up and Running

So, why do more crowdfunding campaigns fail than succeed? I talked to entrepreneurs who’ve made crowdfunding mistakes, and got their perspective on what went wrong with their initial campaigns, and what eventually led them to success. What are the popular or featured campaigns?

Social Media Campaigns

Launching Tech Ventures

Can a social media campaign profitably increase a paid-app’s downloads? Despite the low LTV of a user, we wanted to understand if a paid social media campaign through Facebook would profitably result in an increase in downloads. By increasing Facebook likes amongst a highly targeted community, our goal is that users will notice the recommendations of family and friends which will lead them to the website to purchase the app.

[New Report] How Has Digital Media Altered Self-Expression In Indian Women


As I shared over a month ago, Brandanew has been working on a digital media survey on Indian women online. Download Whitepaper: Digital Media & Indian Women. I did not speak on the political aspects of digital media , but shared the social aspects of the narrative.

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This is Why Your Online Marketing Campaign Isn’t Working!


If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. You’re not using social media to your advantage! billion people who are using social media, today. And apply the feedback for your next campaign.

How To Use Social Media To Promote Your App


If you have not landed on Earth from a faraway planet, you must be aware of the potential of social media already. With social media playing such robust presence for everything in our life, it plays now a leading role in digital marketing and promotions. A strong pre-launch campaign.

Is Influencer Marketing the Future of Marketing?


YouTubers, bloggers, Instagrammers, and other social media influencers are dominating the world of advertising and brand endorsements. So it’s only natural that brands have started to prioritize this marketing channel, giving it an important role in their marketing campaigns.

Best Practices: Using Social Media to Transform Your Brand

The Startup Magazine

Social media marketing is essential to this effort. Here’s how you can harness some of the world’s most effective social media sites to improve your standing in the marketplace. Google Plus is not often at the top of “most popular social media sites” lists, at least not for U.S.

How to Use Social Media to Build Stronger Community Ties

Duct Tape Marketing

Social media allows businesses to take their products and services to the next level by actively harnessing the power of the crowd. is a good example of crowdsourcing on social media. By creating an online community, RadioShack had used the crowd as a strategic partner.

How-to Engage & Market to Women on Social Media


Women outpace men when it comes to using social media. How to Engage and Market to Women on Various Social Media Platforms According to the Pew Research Center , women outpace men by at least 8 percent when it comes to using social media. Marketing Social Media Strategy Women

Get More Business Out of Social Media – Top Insider Secrets

The Startup Magazine

If you’re a business owner, exec or manager, it’s understandable if you feel a little anxious when you hear the words “social media marketing.” It’s true that successful social media strategies for your business won’t be identical to those of other businesses.

How to Use Social Media in 2018

Duct Tape Marketing

How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. Why businesses use social media today.

Using Social Media to Power Community

Inc Startups

Social media isn't just a communications tool. According to Doug Ulman of Livestrong, social media done right can propel a community forward. But his view on social media is very different than most we hear about. Social done right can make a great community go forward.

10 Ways To Use Social Media Listening As A Successful Marketing Tool


Wondering what your audience is glued to while you are busy using traditional advertising, core campaigning, and doing paid marketing for your products? This is a quintessential role of Social Media Listening. 4: Find out where the community hangs out.

Lessons Learned: Why My Kickstarter Campaign Failed

Up and Running

While an online campaign may seem like an easy way to dig up grassroots funding, it’s not as easy as just setting up a site and collecting money. Ryan Ausanka-Crues, the CEO of Palomino Labs, talks about what went wrong with his Kickstarter campaign.

8 Tips to Running An Actually Successful Social Media Campaign

Inc Startups

Social media for businesses is a tough nut to crack, so follow these tips to create a real community around your product

19 Psychological Tactics for Successful Crowdfunding Campaigns


I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Cumming, Leboeuf, and Swienbacher (2014) analyzed 47,139 campaigns from Indiegogo — a crowdfunding platform with the option to choose either KIA or AON models. But indirect reciprocity plays a powerful role in online communities, such as open-source development.

9 nonprofits and social enterprises creating incredible communities online

The Next Web

But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. has done a great job of creating an online community around transparency and sharing.

Social Trends Podcast: Building Quality Human Engagement For Your Brand


Show Guest : Emily Sidley is a senior director of publicity at Three Girls Media Inc. Today our guest is the senior director of publicity at Three Girls Media Inc., But I was indeed curious to know a little bit more about how she began in the social media world.

5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect.

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25 Marketers Share Awesome Social Analytics Tools For 2016


Brands that will stand-out in 2016 will leverage the power of the community and create a strong ROI based on measurable data-backed decisions. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year.

Social Trends Podcast: A Vision For A Business Operating System


Now Meera incidentally, also wears another hat of being the social media guru at Zoho. But she wears several hats and in one avatar, she’s the social media guru at Zoho. Social media is also about creativity and self expression. You will not have a dedicated social media team.

Why Small Businesses Have the Social Media Marketing Advantage

Duct Tape Marketing

Why Small Businesses Have the Social Media Marketing Advantage written by Guest Post read more at Duct Tape Marketing. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Small Business Social Media.

The Ascent of Q&A as Community

Venture Chronicles

Q&A communities have become grown in popularity in recent years with consumer and business offerings being developed at a blistering pace and established players emerging with their own offerings. I am most interested in the generalized Q&A communities, not the expert networks.

How to Run Effective Online Sweepstakes Campaigns


It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign.

Design Tips from the World’s Most Successful Crowdfunding Campaigns

crowdSPRING Blog

” Simply building a crowdfunding campaign isn’t enough. Gabriel Bestard-Ribas , who raised over $300,00 during the Indiegogo campaign for his Goji Smart Lock agrees: Why do people support crowdfunding? Good campaign design is a must if you want your project to succeed.

The Oxymoron of Small Business Social Media Marketing

A VC : Venture Capital and Technology

I’ve worked with a great number of small businesses that I admire, both as social media consulting clients as well as potential customers. If we analyze the situation further, however, we start to uncover the many issues that small businesses have with social media marketing.

Affordable Tools to Help Maximize Your Social Media Presence

Duct Tape Marketing

Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing. And as its reach has expanded, heightened importance has been placed on social media management, monitoring, analysis, automation and content creation.

crowdSPRING Community Gives Back –

crowdSPRING Blog

Give Back is the crowdSPRING community’s way of helping worthy non-profit and charity causes in need. Creatives in the crowdSPRING community have agreed that for these special projects, no monetary awards will be given. We’re thrilled that the crowdSPRING community’s next Give Back project is for Our entire community is honored to be helping Thank you – from our entire community!