Startup Professionals Musings

OCTOBER 3, 2010

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 225

Search Engineer SEM Widget 225

Mike Michalowicz

MAY 23, 2017

Go Fund Me campaigns are wildly popular on social media, and there is no shortage of good causes who need financing. OurCalling , a ministry to the homeless in downtown Dallas, recruits volunteers to help feed, clothe, and create conversations with the homeless. Written by Wendy Knutson, CPA. Visit knutsoncpa.com/millennials.

CPA 74

CPA Texas Dallas Social Media 74

ConversionXL

JANUARY 3, 2017

He or she rolls in out of left field reigning in our ideas or making us update high-converting pages with topical campaign driven brand messaging. But wait, that might hurt the conversion rates!” Even worse, they’ll actually insist on removing site elements that improve conversion rates… on purpose! “We Image Source.

.Net 111

.Net Campaign Conversion Revenue 111

Occam's Razor

MARCH 30, 2017

You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. A 30 point increase in conversion rate. Right message for the right person at the right time.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

ConversionXL

SEPTEMBER 17, 2019

Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. Did they view more than Y pages?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Las Vegas Affiliate RSS 284

searchengineland.com

MAY 30, 2012

Search & Conversion. It also lets me assess if this is going to be a quick, polite 20-minute conversation or an in-depth hour long dialogue. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. Looking downstream for differences in conversions in the creative. Local Search.

SEO 54

SEO SEM Social Media Search 54

Up and Running

OCTOBER 8, 2012

Sue originally went to school to be a CPA. She shared engaging content and did her best to spark the conversation. However, she was quick to pull in the reins when the marketing firm recommend some “out of the box” campaigns. She studied diligently, got good grades and went to work for a big accounting firm.

Technical Review 73

Technical Review Social Media Lead Generation CPA 73

ConversionXL

NOVEMBER 28, 2018

Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. The algorithm that Google uses has not beat, in bulk, human-optimized campaigns that are running on manual CPC.

PPC 117

PPC Search CPA Campaign 117

ConversionXL

SEPTEMBER 28, 2017

Macro conversions vs. micro conversions. Your metrics are either leading to “macro conversions” or “micro conversions.” Macro conversions are the primary goal of your website, to convert user traffic into revenue. Micro conversions are process milestones or secondary actions. 2) Conversion rate.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. If you cannot get any traction with a $100 test campaign, either your ad is flawed, or your idea is.

Business Plan 94

Business Plan PPC Lean Campaign 94

crowdSPRING Blog

JUNE 26, 2011

In a post last week , Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. This can be calculated with a simple mathematical formula: LTV=(APV*n)-CPA , where APV is the average shopping cart value, n is the number of repeat purchases by the customer, and CPA is cost per acquisition.

CPA 69

CPA Analytics Viral Small Business 69

Gust

OCTOBER 6, 2011

In my conversations with people in the startup world – from angel investors through entrepreneurs and employees with vast startup experience – I often hear about their perceptions of the marketing role as being pretty limited to acquisition. It is shocking to me how prevalent this POV is. It’s almost counter-intuitive.

Acquisition 87

Acquisition Marketing CPA PPC 87

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Why conversion attribution starts with traffic attribution. Marketers must be able to reliably credit conversions (i.e.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

MARCH 13, 2013

Put up an minimum viable product and see if people pay for it (metric – conversion rate of beta user to paid). Potentially a landing page conversion rate could answer the first part of the question also because it’s a measure of the need. Here is a chart showing my various conversion sources in Analytics.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2017

The conversion rate of your landing page or offer. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. CPA / Sub-Affiliate. How to Optimize Your Affiliate Marketing Program. How can we scale up?”.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Is an average cost of 50 cents per conversion high or low? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. Not for conversions.

PPC 48

PPC Software Review Campaign Analytics 48

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 46

Norway South Africa Finland Ruby 46

The Startup Magazine

SEPTEMBER 12, 2023

The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Responding to comments, messages, and mentions helps encourage conversation.

Channel 133

Channel Social Media Marketing PPC 133

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. It is a complete rethink of ecommerce analysis. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 28

Norway South Africa Finland Ruby 28

Occam's Razor

MARCH 25, 2014

You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. I even abandoned CPA (not enough focus on what makes the ads good). Notice even this is a small collection and not just one conversion. And many others. I want to fix that.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Mobile traffic looks less conversion-ready (and less valuable) than desktop traffic. But what if you could use predicted conversions instead of actual conversions?

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

crowdSPRING Blog

APRIL 6, 2015

The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Conversion Rate. Why, you ask? Life Time Value. How many buy something?

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. That is focusing on real success, not simply the first conversion (the one night stand!). They deserve our love.

Analytics 135

Analytics Customer CPA Acquisition 135

Up and Running

MAY 28, 2015

Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. Then you have an assumed conversion rate. You don’t need a CPA. What were the conversions? How many of those open will click on the link? How many will go to the website?

Lean 60

Lean Business Plan Video Software Review 60

Occam's Razor

FEBRUARY 26, 2008

Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. Tagged it right, integrated their humble campaigns, shared insights with them that they could action (vs. Conversion went up, CPC and CPA's went down, ROI went up, Bounce Rate went down and what not.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

MARCH 22, 2011

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. From this post: Improve Search Marketing Conversion Rates through Email Registration. Let's assume we are running www.macys.com and we got 1,000 Visitors to come to our site via a display advertising campaign. I know that is confusing. Stay with me.

Web 87

Web CPA Analytics Affiliate 87

Duct Tape Marketing

JUNE 2, 2017

Determine Conversion Rate (CR) of your marketing funnel: CR = Number of people who enter funnel, divided by number that becomes paying customers. Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. With rewards, you can create user-generated campaigns. The campaign led to a 225.9%

Acquisition 48

Acquisition Cost Customer Social Media 48

VC Adventure

MARCH 18, 2010

Companies like that they can directly measure the impact of their spending – from the clicks they are generating all the way through the products they are selling as a result of those site visits and that they can quickly and easily scale up their spending on what’s working in their search campaigns.

Search 83

Search Stealth CPA Campaign 83

Hearpreneur

SEPTEMBER 16, 2015

Integrate” is part of the company name, but is also meaningful to how the agency works and approaches all client campaigns. 30 – About Conversations. I also thought Simon Says was a good tie-in with social media since social media is about conversations. #21 – How We Work & Our Approach.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Occam's Razor

JULY 26, 2010

I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). But donations is just one measure of success (" macro conversion "). Up a notch. For example.

Web 96

Web Metrics Analytics eCommerce 96

Up and Running

NOVEMBER 16, 2015

Jonathan: The way you can implement this with your business today is have a conversation with your employees. For example, if a marketing campaign is going to go live next month and it’s because of these six factors, who is the one who says the deadline is X, the budget is Y. Essentially, no ideas too stupid.

SCRUM 60

SCRUM Agile Employee Small Business 60

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Changing the conversation. Stefania Mereu: Fast User Segmentation for a Better Conversion Strategy.

San Antonio 86

San Antonio Metrics B2B Analytics 86