article thumbnail

Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. The online channel often, though not always, can be a lower cost channel. The real world. "Offline"

Analytics 122
article thumbnail

Can You Really Overhaul A Nation’s Customer Service Culture?

YoungUpstarts

But the competition in global tourism is intense, with the Maldives, Seychelles, Bali, Phuket, Jamaica, Bahamas, and many other locations offering sun and sandy beaches. It’s not a campaign slogan that gets splashed across the wall. Here are just a few of its building blocks: Stay covered with great leadership.

Mauritius 186