Should Startups Use a Controversial Marketing Campaign?

The Startup Magazine

Creating a controversial marketing campaign may initially seem like a cool idea if implemented well. But there is always a chance that your well-intended, feather-fluffing campaign may backfire. The post Should Startups Use a Controversial Marketing Campaign?

5 Old Brand Ad Campaigns We Still Love

Brandanew

There are many ad campaigns from the yore that nobody remembers now although they might have worked back then. Here are a few great campaigns that are our favorites. 5 Old Brand Ad Campaigns We Still Love. What are some of your favorite brand campaigns?

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. The depth in which connections can be made with the “audience” or “customers” is far greater than it possibly can be with any other medium.

5 Easy Strategies For A Successful Email Marketing Campaign

YoungUpstarts

Getting started with an email marketing campaign is quite simple. With all of the different email marketing services on the market, you can easily find a company that will suit your budget and cater to the scope of your campaign.

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Impressive Brand Identity Campaigns in The Last Decade

Brandanew

Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? The campaign went viral.

Ways To Improve Word Of Mouth Marketing Campaigns

The Startup Magazine

You can do many different things in order to improve your word of mouth marketing campaigns. This is very valuable since the return on investment made is so much better than with other potential marketing campaigns. This should be your goal whenever you run a marketing campaign.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. When you get your potential customer talking about your brand, linking back to your website to learn more and show curiosity that’s when you want to hit them with, “have you ever thought about …?”

6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy.

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YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Creating a YouTube Ads campaign. Custom intent audiences.

How to Create a Marketing Campaign that Stands Out

ConversionXL

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Three strategies for creating marketing campaigns that stand out.

Do Your Email Marketing Campaigns Deliver Results?

YFS Magazine

Email marketing can help you interact with your customers, promote your brand and increase sales. However, it includes costs to be carefully considered. Grow Marketing & Sales digital marketing email list building email marketing marketing online marketing

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Why My Crowdfunding Campaign Failed

Up and Running

So, why do more crowdfunding campaigns fail than succeed? I talked to entrepreneurs who’ve made crowdfunding mistakes, and got their perspective on what went wrong with their initial campaigns, and what eventually led them to success. What are the popular or featured campaigns?

How to Run a Successful Marketing Campaign on Product Hunt

ConversionXL

The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Well, their campaign allowed them to raise $176 million in total funding and spread the word about their app across platforms.

4 Reasons Why Your SEO Campaign Might Not Yield Results

The Startup Magazine

Search engine marketing, or SEO, has become a celebrated marketing technique for small businesses to grow and reach their customers. Keywords are one of the major building blocks of a successful SEO campaign. Don’t rush to get your campaigns live without reviewing SEO companies.

How To Set Up A Remarketing Campaign Using Cookies

YoungUpstarts

Lola is prime for a remarketing campaign, if Target has such a campaign in place. That’s more than you can say for Joe Schmoe, who has never visited your website, is not your ideal customer, has no use for your product, and should in no way account for any of your ad spend.

4 Tips For A Successful Crowdfunding Campaign

YoungUpstarts

With more campaigns being posted every year, competition is fierce, and campaign owners are fighting for a piece of the pie. Your story could be about yourself, the product, your company, or even a customer who you’ve impacted with your product.

The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber.

9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations.

5 Tips For Creating A Black Friday Email Marketing Campaign

YoungUpstarts

To stay ahead of the competition, it’s crucial that you develop a solid email marketing campaign for Black Friday and Cyber Monday. Organize Your Campaign. Some campaigns are straight to the point, with a simple graphic that informs the reader of the sale.

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This is Why Your Online Marketing Campaign Isn’t Working!

YoungUpstarts

If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. These statistics also show how social media is the most trusted online platform by online customers. And apply the feedback for your next campaign.

Small Business Promotion: Harmonising Your Print And Digital Campaigns

YoungUpstarts

The smartest businesspeople use old and new methods to engineer a successful and profitable advertising campaign. Customer service software makes it easier to track behaviour and estimate sales. . Use a database to track dates, responses, and overall effectiveness of print campaigns.

How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

Converting customers from your mailing list costs less than converting the same number via advertising. Email includes your most-interested customers. And, as a result, your email marketing may not fit your customers’ needs, which, in turn, reduces email conversions.

What Goes Into Creating An Effective Mobile Marketing Campaign?

Duct Tape Marketing

What Goes Into Creating An Effective Mobile Marketing Campaign? There are so many benefits of using your ad dollars to target mobile users (we’ll get into a few of those below) and when used correctly, these campaigns can drive significantly more traffic and conversions.

How To Reduce Unsubscribe Rates For Your Email Marketing Campaigns

YoungUpstarts

percent of subscribers opt out of mailing lists on average during any given email campaign. A customer who wishes to receive discount coupons for future purchases may not appreciate receiving your latest blog posts over email. by Chris Low, founder of MyTeamPlan.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs.

5 Tips For Developing A Successful Market Intelligence Campaign

YoungUpstarts

A successful market intelligence campaign can be the extra ingredient which pushes your business to new levels of success. Developing a successful market intelligence campaign for your business is easier than ever if you take the time to plan out a clear, effective strategy.

7 Rules for Providing Exceptional Customer Service

Startup Professionals Musings

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Staff all customer interactions with experienced people.

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

Finished a Successful Crowdfunding Campaign? Go Straight to Amazon

Up and Running

For a campaign goal of around $10,000, chances increase to 38 percent, which represents the highest likelihood of success. The problem arises when entrepreneurs rely on this methodology long after their campaigns have concluded.

[Review] The Social Customer

YoungUpstarts

Nor to achieve the greatest “virality” in our digital campaigns. Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Companies should provide delightful and memorable experiences to customers.

Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development.

What Marketers Can Learn From Road Safety Campaigns

YoungUpstarts

Great campaigns have one thing in common — it’s the way their stories are told. In fact, it’s in these reality-check ad campaigns that you can learn a lesson or two about marketing to your audience. Here are a few great examples of road safety campaigns: 1.

The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Simply, this is identifying a customer need that has economic value to them if they can solve it. This solves the customer question, “Why Buy Anything?”. If a customer knows they have a problem they need to select a vendor who best solves that problem (or they can build in-house tools).

4 Quick Methods To Gain Customer Trust

YoungUpstarts

Customer trust is everything. An evolving customer experience is causing trust to be gained at different areas of the buyer cycle. There are dozens of channels businesses use to engage with customers. Fundraising Campaigns Still Work.

Lessons Learned: Why My Kickstarter Campaign Failed

Up and Running

While an online campaign may seem like an easy way to dig up grassroots funding, it’s not as easy as just setting up a site and collecting money. Ryan Ausanka-Crues, the CEO of Palomino Labs, talks about what went wrong with his Kickstarter campaign.

How to Track Success of Offline Marketing Campaigns

The Startup Magazine

How do you know that the poster campaign was a success or the leaflet drop worth the money? You could, of course, ask every caller, every customer or every person who emails where they heard about you, but this only returns limited information. 1 Custom URLs.

How to Create Effective Follow Up Campaigns

Duct Tape Marketing

How to Create Effective Follow Up Campaigns written by John Jantsch read more at Duct Tape Marketing. Follow up campaigns can be a tricky thing for small business owners to manage. So if you’re not organizing a follow up campaign, you’re losing out on converting prospects that would have become customers if they had heard from you one or two more times. Or you’re leaving behind the chance to drive customers up the product ladder.

7 Steps To Meeting The New Bar Of Delighted Customers

Startup Professionals Musings

Having satisfied customers is no longer enough to keep you ahead of competitors. The bar has been raised to having “delighted” customers. Customer delight is defined as surprising the customer by exceeding his or her expectations, thus creating a positive emotional reaction.

Tired of Bland, Boring Facebook Ads? How to Create an Engaging Facebook Ad Campaign

Up and Running

Facebook ads aren’t like TV commercials where you have the time to win over customers by conveying all the details of your product. You have to figure out how your customers think, and use that knowledge to get your ads inside their heads.

3 Ways To Avoid Being Seen As A Fraud In Your Crowdfunding Campaigns

YoungUpstarts

Crowdfunding campaigns have gained popularity as a way to fund and earn support for a new product or project. Unfortunately, some campaigns run more than several months overdue on their original delivery time frame, and backers are quick to claim fraud.

YSN Launches Global “Build Your Own Virtual SUBWAY® Store” Campaign

YoungUpstarts

Participants will gain points as customers visit their virtual restaurants, as well as through a series of challenges, which include creating a promotional video to pitch themselves and their restaurant.

The Three Pillars Of A Winning Marketing Campaign

YoungUpstarts

Even if your business functions offline, this is still going to be a massive part of your campaign. Global SEO makes sure that you get noticed by all target customers online. Local SEO ensures that local customers find your business, and it’s perfect for local service businesses.

How A Customer Loyalty Program Can Help Your Business

YoungUpstarts

There are many reasons why businesses are encouraged to create customer loyalty programs. It is a cost effective way to win your customer’s trust and grow your business. The Best customer loyalty program can help address some of your most important concerns about growing your business.