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Smells Like Money: The Business of Waste Management

Up and Running

Earth Day was established in 1970, the “Reduce, Reuse, Recycle” campaign began in the ’80s, and who can forget Captain Planet and the Planeteers in the ’90s? Their cargo? Thousands of unused Atari cartridges, including the major movie tie-in flop, “E.T. the Extra Terrestrial.”