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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

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How to Optimize Your Event Marketing Campaigns: Before, During and After Events

Duct Tape Marketing

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Meanwhile, Frost and Sullivan report that the live events industry is worth around $512 billion.

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A Guide To The Future Of Virtual Meetings And Events

Duct Tape Marketing

A Guide To The Future Of Virtual Meetings And Events written by John Jantsch read more at Duct Tape Marketing. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. 3:29] How do you think augmented reality will play into virtual events? [4:33] Marketing Podcast with Mark Kilens. Get Semrush.

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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. But first, here are some signs that you’re not managing your email campaigns effectively.

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How To Launch A Successful Experiential Marketing Event

YoungUpstarts

Experiential marketing campaigns differ from traditional marketing campaigns. Also known as engagement marketing, experiential marketing campaigns require the involvement of elements that offer direct customer interaction. The post How To Launch A Successful Experiential Marketing Event appeared first on Young Upstarts.

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The Day In The Life Of Working As A Digital Marketer

YoungUpstarts

In any event, it’s always helpful to know what people do in their day-to-day jobs before changing professions. It’s different from traditional marketing because the digital component enables marketers to see real-time analyses of their campaigns so they can quickly see what’s working and where they need to pivot.

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How to Raise More Money for Your Nonprofit

The Startup Magazine

Social media marketing is an excellent platform for nonprofits to run fundraising campaigns. Nonprofits can create catchy advertising campaigns that capitalize on TikTok trends. Entertainment Events. Nonprofits can also use such events to augment their brand. Livestreaming these events can also help raise money online.