SoCal CTO

MAY 15, 2009

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). What are the risks and rewards? He was raised and educated in London.

Social Network 150

Social Network Networking Los Angeles Fractional CTO 150

Duct Tape Marketing

MAY 6, 2016

In addition to exposing individuals to possible identity theft, security breaches also expose companies to negative PR. Cloud-based Tripwire SecureScan provides free vulnerability scanning for up to 100 Internet protocol (IP) addresses on an internal network. Internet hackers pose a credible threat to businesses and to their customers.

Small Business 34

Small Business SBA Small Business Administration Security 34

ultralightstartups.com

MAY 20, 2013

Startup PR. Engage an IP lawyer for more thorough analysis). Test shortlisted names using trial Google AdWords campaigns to see which names get the best click-throughs (the tactic is described in The Four Hour Work Week and on Marketing Experiments ). April 11, 2012 – Event Recap. Future Energy – Virtual Events.

Naming 45

Naming Startup Technical Review Cofounder 45

Ben's Blog

JUNE 28, 2011

This was not so illogical as most companies didn’t even run TCP/IP—they ran proprietary networking protocols such as AppleTalk, Netbios, and SNA. In fact, to a large extent Mike created the war by launching a withering PR attack that Microsoft couldn’t ignore.

CTO 78

CTO Internet Illinois Cofounder 78

mashable.com

MAY 28, 2010

I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. Some of the things you mention I have done. Others, were great ideas.

Naming 94

Naming Technical Review Social Media Startup 94

Both Sides of the Table

FEBRUARY 25, 2010

If deals drift people start whisper campaigns. If it’s a biz deal you might care about IP protection, revenue share, investment commitments to joint marketing – whatever. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. If deals drift people start whisper campaigns.

Technical Review 301

Technical Review Term Sheet Due Diligence Venture Capital 301

crowdSPRING Blog

JANUARY 26, 2011

Guerrilla to Genius: 300+ Creative Advertising Campaigns – [link]. With increasing numbers of mobile apps, IP theft is becoming more common – [link]. Useful new email service from amazon – allows you to leverage their experience to send bulk emails – [link]. Happy for friends at Mullen. #3

Social Media 95

Social Media Small Business Design Media 95