crowdSPRING Blog

MAY 11, 2012

The image above is an ad created by TBWA for Moustaches Make A Difference – a campaign to raise support for prostate cancer research. Lean Marketing: Delivering Customer Service via Social Media – [link]. Lean Marketing: Delivering Customer Service via Social Media – [link]. Who’s Next? – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

NOVEMBER 10, 2010

Lean Startups aren’t Cheap Startups – [link]. SPEC Campaign [link]. Employee Equity: Restricted Stock and RSUs on #mbamondays – [link]. Useful comparison of Amazon vs. Rackspace clouds & why Mixpanel is moving to EC2 – [link]. There is no “big break” Not in comedy, and not in startups – [link].

Social Media 92

Social Media Costa Rica Small Business Design 92

crowdSPRING Blog

JUNE 17, 2012

Make sure that you make your posts easily linkable; share them on your Facebook, tweet them out to your follower, use a sharebar or other tool to make sharing a one-click proposition for your readers, and promote your posts via other pages on your site or in your email campaigns. Related posts: Lean Marketing tips: not-for-profit edition.

Lean 94

Lean Audience Marketing Hosting 94

crowdSPRING Blog

NOVEMBER 30, 2012

The problem with a Lean Startup: the Minimum Viable Product | Paul Kortman – [link]. Campaigns | NYT FiveThirtyEight – [link]. Campaigns | NYT FiveThirtyEight – [link]. Ad Nauseum Leadership: Use Repetition to Reiterate What’s Important – [link]. Who says startups are easy | Om Malik – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100

crowdSPRING Blog

MARCH 10, 2011

Crowd funding part 2: Creating a successful campaign – [link]. Lean UX: Getting Out Of The Deliverables Business – [link]. Ten Ways to Find Your Center of Gravity – [link]. Good post about the pitfalls of code refactoring for startups – [link]. Facebook comments: Pros and cons for business – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

SEPTEMBER 6, 2011

Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have.

Small Business 100

Small Business Public Relations Africa Lean 100

crowdSPRING Blog

JUNE 19, 2011

Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. 5 great viral marketing campaigns (and what small businesses can learn from them!). Better to bite your tongue than to get bit when the interview is published. Photo: United Nations Photo.

Lean 96

Lean Marketing Public Relations PR 96

crowdSPRING Blog

MAY 19, 2013

As a result of more and more small businesses have sought alternative channels for their marketing strategies, such as value-add partnerships, inbound marketing campaigns, search engine optimization and social media marketing. Develop your own best practices for your social marketing campaigns and repeat what works again and again.

Small Business 96

Small Business Social Media Marketing Lean 96

Steve Blank

APRIL 15, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., Stay tuned.

Customer 247

Customer Cloud EC2 Channel 247

crowdSPRING Blog

AUGUST 17, 2014

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

Viral 83

Viral Marketing Social Media Public Relations 83

crowdSPRING Blog

MARCH 1, 2016

Michelle Garrett of Garrett Public Relations says: Small business owners need to do more networking to make more contacts, not only for possible referrals, but as resources and even as friends you can turn to when you have a question or problem related to your business. Lean Marketing tips: business card as selling tool.

Networking 48

Networking Lean Public Relations Small Business 48

crowdSPRING Blog

SEPTEMBER 30, 2012

An important part of your overall marketing strategy is public relations. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Lean Marketing: Public Relations strategies for small businesses and startups. Brand names matter (as do eyeballs).

Small Business 88

Small Business Public Relations Social Media New York 88

crowdSPRING Blog

MAY 30, 2011

Plan out your exit campaign much as you would plan and execute a great marketing campaign. Related posts: New-to-the-world: strategic marketing for startups and small business. Lean Marketing: Public Relations strategies for small businesses and startups. Understand value. photo: Paul Bence.

Small Business 89

Small Business Valuation IPO Startup 89

crowdSPRING Blog

JULY 10, 2011

Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand. Lean Marketing: Public Relations strategies for small businesses and startups. Photo: Katie Weilbacher.

Marketing 115

Marketing Differentiation Widget Search 115

Steve Blank

APRIL 5, 2017

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. They created the “Intel Inside” campaign. Apple was trying to resurrect a then-dying company by reminding people what Apple stood for with their “Think Different” ad campaign.

Marketing 310

Marketing Audience Technical Review PR 310

Duct Tape Marketing

NOVEMBER 16, 2022

Since selling her first company, an award-winning public relations firm, Becky has studied what she has coined “stARTistry,” the art of creative initiative. In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In The Weeds, talked about some outside of the box campaigns with real businesses.

Curation 87

Curation Audio Public Relations Engineer 87

Duct Tape Marketing

APRIL 21, 2011

While most businesses use a marketing model that tends to lean heavy on the desire to go from know us to buy from us, any business that fills each of these seven touchpoints will be well on their way to finding and keeping customers that become part of the lead generation and conversion team. All rights reserved.

Marketing 69

Marketing RSS Social Media Lead Generation 69

crowdSPRING Blog

MAY 31, 2013

Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

APRIL 26, 2013

Empower Your Small Business: trust & loyalty, marketing insight, lean business – [link]. What is the best time to send email campaigns? What is the best time to send email campaigns? What is the best time to send email campaigns? Dove Campaign Parody: Men, Less Beautiful Than They Think – [link].

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

NOVEMBER 13, 2011

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. Here is a short tutorial for getting your Facebook campaign going: Set goals.

Advertising 103

Advertising Lean Marketing Campaign 103

crowdSPRING Blog

FEBRUARY 11, 2019

To help businesses with their online and offline advertising campaigns. Public relations consulting. Passive income can be handy for bolstering your bottom line and an important safety net for lean seasons. Public Relations Society of America. Every business needs accounting. Advertising consulting.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

crowdSPRING Blog

MARCH 15, 2013

Lean Business: Capacity Management, Overhead, and Your Business – [link]. Lean Business: Capacity Management, Overhead, and Your Business – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. Marc Andreessen: Not every startup should be a Lean Startup or embrace the pivot | Gigaom – [link].

Social Media 105

Social Media Small Business Design Media 105

crowdSPRING Blog

AUGUST 15, 2013

Lean Business: Lessons from A-Rod – [link]. Lean Business: Lessons from A-Rod – [link]. 7 Surprising Crowdsource Campaigns – [link]. Lean Business: Lessons from A-Rod – [link]. Do This | Entrepreneur – [link]. Let the Crowd Build Your Company | Inc – [link]. ” – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

NOVEMBER 18, 2011

Lean Marketing: Facebook advertising for newbies – [link]. Lean Marketing: Facebook advertising for newbies – [link]. Lean Marketing: Facebook advertising for newbies – [link]. Amazon’s secret $90 million ad campaign – [link]. Clever and Creative Sticker Advertising Campaigns – [link].

Social Media 96

Social Media Small Business Design Media 96

Duct Tape Marketing

MARCH 12, 2013

Years ago, however, the concept of integration applied mainly to consistency in branding elements and a unified message in advertising, public relations and sales promotion. Your PPC campaigns drive conversion testing as well as content creation. Your public relations supports SEO and content efforts.

Marketing 68

Marketing Social Media Public Relations Channel 68

crowdSPRING Blog

OCTOBER 27, 2010

Have doubts about efficacy, but happy to see efforts to predict success of media campaigns – [link]. Can User Experience Designers be Lean? All Market Research is Wrong – [link]. There is No New Media: It’s All New Consumption – [link]. Absolutely Stunning Promotional Poster and Flyer Designs – [link].

Social Media 91

Social Media Small Business Design Media 91

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. The worst news : The worse news was what wasn’t said, less than 10% of our existing customers bought because of some proactive marketing campaign. What magazines did they read?

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

crowdSPRING Blog

JUNE 28, 2013

Lean Marketing Tips: Public Speaking – [link]. Seven inspiring examples of charity / non-profit marketing campaigns | Econsultancy – [link]. The Most Effective Ways to Make It Right When You Screw Up | HBR – [link]. Breaking Down the Methodology Behind Word of Mouth Marketing | by Dan Martell – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

JUNE 3, 2012

We have written often about lean marketing techniques, provided lots of ideas on tactics and strategies for marketing, discussed budgeting , offered pointers on testing , given advice on analysis , and suggested tools to use, but we have never really talked about what NOT to do with your marketing efforts. Not setting goals.

Small Business 99

Small Business Marketing Social Media Startup 99

crowdSPRING Blog

APRIL 10, 2015

A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). Lean Marketing: Basic Metrics You Should be Watching. Skin cancer is a scourge. And dalmatian puppies are just about the cutest things that ever walked the earth. Enough with adorable dogs?

Small Business 48

Small Business Design Social Media Clickthrough 48

crowdSPRING Blog

AUGUST 3, 2012

Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. Startups: refined UX vs. quick rollouts – [link].

Social Media 92

Social Media Small Business Design Media 92

Hearpreneur

JUNE 26, 2016

Members from the strategy team might have some insights that can help the Public Relations Team, while the PR Team might have share ideas to pitch to Creative. Our lean, limited asset business provides us the opportunity to focus our efforts on sales, marketing and most importantly our customers.

Entrepreneur 87

Entrepreneur Technical Review Harvest Portfolio 87

ConversionXL

SEPTEMBER 7, 2017

Usually, the process boils down to something like the “Build → Measure → Learn” framework popularized by The Lean Startup …. I studied advertising and public relations at university, and if you’ve ever seen Mad Men, what they taught in university hasn’t changed too much since then. You can ask this with: Marketing campaigns.

Conversion 92

Conversion Campaign Distribution Cost 92

blog.expensify.com

APRIL 24, 2012

Just as.NET is both a lock-in and very restricting, and Java violates both “lean cuisine class hierarchy” and “objects if necessary, but not necessarily objects”, the “we’ll just use XML” mantra deserves to die. That would have given you a trifecta. March 27, 2011 at 1:07 pm. Serdar IRMAK.

Java 107

Java PHP Software Review Coder 107