article thumbnail

Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. In this post, dedicated to Sandra Dowker , we'll cover the reverse: how to measure the online impact of offline campaigns / activities. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign.

Analytics 101
article thumbnail

Can You Really Overhaul A Nation’s Customer Service Culture?


But the competition in global tourism is intense, with the Maldives, Seychelles, Bali, Phuket, Jamaica, Bahamas, and many other locations offering sun and sandy beaches. It’s not a campaign slogan that gets splashed across the wall. By Ron Kaufman, author of “ Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet ”. In a harsh global economy, great service is the price of admission.

Mauritius 150