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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. In this post, dedicated to Sandra Dowker , we'll cover the reverse: how to measure the online impact of offline campaigns / activities. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign.

Analytics 101
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Can You Really Overhaul A Nation’s Customer Service Culture?

YoungUpstarts

But the competition in global tourism is intense, with the Maldives, Seychelles, Bali, Phuket, Jamaica, Bahamas, and many other locations offering sun and sandy beaches. It’s not a campaign slogan that gets splashed across the wall. By Ron Kaufman, author of “ Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet ”. In a harsh global economy, great service is the price of admission.

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