Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
DECEMBER 22, 2008
Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. In this post, dedicated to Sandra Dowker , we'll cover the reverse: how to measure the online impact of offline campaigns / activities. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign.