Should Startups Use a Controversial Marketing Campaign?

The Startup Magazine

Many startup owners have seen controversy in action for marketing purposes. Creating a controversial marketing campaign may initially seem like a cool idea if implemented well. But there is always a chance that your well-intended, feather-fluffing campaign may backfire.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. digital marketing Ric Dragon social media winning

5 Easy Strategies For A Successful Email Marketing Campaign


Digital Marketers can’t get enough of email marketing, and for good reason too. Reports valued the ROI of email marketing at 44:1 in 2016 – $44 dollars of value for every $1 spent. Getting started with an email marketing campaign is quite simple.

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Ways To Improve Word Of Mouth Marketing Campaigns

The Startup Magazine

Everyone talks about how important word of mouth marketing is for modern businesses. Using such marketing is always very important and should be a big part of the way in which products and services are promoted. Guerilla Marketing. Creative Brand Marketing.

Dealing with Naysayers on the Success of Your Marketing Campaign

The Startup Magazine

Leading a marketing campaign is not easy. Instead, you need to listen to what they have to say about your marketing campaign. They will not lie to your face if your marketing campaign ideas are terrible.

5 Old Brand Ad Campaigns We Still Love


There are many ad campaigns from the yore that nobody remembers now although they might have worked back then. Here are a few great campaigns that are our favorites. 5 Old Brand Ad Campaigns We Still Love. What are some of your favorite brand campaigns?

Evergreen Marketing Inspiration: 5 Successful Social Media Campaigns


Everyone can market on social media – well, according to them! Because if it isn’t watched, what’s the point of running a marketing campaign at all? These days there are no guarantees that a campaign will be sure-shot successful.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

Top 5 Reasons Why Your Content Marketing Campaign Failed


Content Marketing ’s true worth was emphasized by Bill Gates when he said, “Content is king.” Maybe that is one of the reasons why almost every brand created a content marketing campaign initiated by a blog but gradually they posted less and less, eventually abandoning the idea.

How To Use Data To Build Powerful Marketing Campaigns

YFS Magazine

Analytics will continue to play a pivotal role for marketers. Grow Marketing & Sales data data intelligence marketing website analyticsIt’s a data-driven world. Here's a look at three ways you can work smarter with data.

Impressive Brand Identity Campaigns in The Last Decade


Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? The campaign went viral.

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

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6 PPC Tactics for Account-Based Marketing Campaigns


PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy.

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How To Create a Successful Crowdfunding Campaign for Your Startup


Crowdfunding is an excellent way for startups to raise capital and test the market for innovative ideas. However, crowdfunding is not easy, and there’s a lot that goes into making a crowdfunding campaign successful. Fund Marketing Startups

How to Create a Marketing Campaign that Stands Out


Plenty of us have witnessed a marketing campaign gone wrong. I just remember thinking (as I gagged), “How did that actually make it to market?!”. Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market.

How to Run a Successful Marketing Campaign on Product Hunt


A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. It’s the first stage of your campaign. Prepare visuals for a social media campaign.

The Crazy Marketing Campaigns That Actually Worked


Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Treading new marketing ground can be risky with no previous evidence or case studies to research – however sometimes it does pay off.

This is Why Your Online Marketing Campaign Isn’t Working!


It’s no wonder online marketing can be such a daunting task. If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. Many companies tackle marketing campaigns without a clear sense of what success is.

5 Tips For Creating A Black Friday Email Marketing Campaign


Without question, one of the best ways to achieve this is through email marketing. To stay ahead of the competition, it’s crucial that you develop a solid email marketing campaign for Black Friday and Cyber Monday. Organize Your Campaign. Create Cart Abandonment Campaign.

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Best Practices For Merry Marketing Campaigns


by Nikole Haiar, Director, Marketing Campaigns & Programs at Hostway Services, Inc. As the holiday season draws near, vendors should prepare marketing campaigns built to increase brand awareness during this critical time of year. Holiday email marketing campaigns.

How To Reduce Unsubscribe Rates For Your Email Marketing Campaigns


percent of subscribers opt out of mailing lists on average during any given email campaign. Mailing frequency is a contentious topic among email marketers. You can then automatically send this information to Mailchimp or any other email marketing platform that you use.

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5 Tips For Developing A Successful Market Intelligence Campaign


A successful market intelligence campaign can be the extra ingredient which pushes your business to new levels of success. In order to achieve a competitive edge within your market, it’s important to first understand where in that market you fit in.

Is Influencer Marketing the Future of Marketing?


But does this mean that influencer marketing is taking the place of traditional advertising? It seems that several studies are supporting this hypothesis, showing that influencer marketing can improve every aspect of a brand’s performance. Not sure how to start with digital marketing?

A Few Reasons To Use Video Production Services In Your Internet Marketing Campaign


Without any doubt, marketing is one of the crucial elements of business success. Every experienced marketer and business owner knows that poor or inadequate marketing efforts can affect the sales and vice versa. Others marketing Online marketing video marketing video production

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How To Launch Your First Influencer Marketing Campaign

YFS Magazine

Here are 3 influencer marketing strategies every entrepreneur can leverage. Grow Marketing & Sales branding Influencer Marketing marketing social media social media marketing

What Goes Into Creating An Effective Mobile Marketing Campaign?

Duct Tape Marketing

What Goes Into Creating An Effective Mobile Marketing Campaign? written by John Jantsch read more at Duct Tape Marketing. If you’re in charge of marketing for your business, ensure that mobile is part of your strategy to give your audience the best experience possible.

6 tips to bridge cultural differences in marketing communication

The Startup Magazine

There’s nothing stopping you to enter foreign markets. We’ve listed 6 tips to bridge cultural differences and create a successful marketing campaign. Check if there’s market demand for your services. Sending out an email campaign?

Facebook Marketing Strategies that Dominate 2019

The Startup Magazine

There is little doubt as to the power of social media on today’s market places. Put differently; the social media phenomenon has proven time and again to be a game changer in marketing campaigns for all manner of businesses and causes.

6 Practical Tips To Upgrade Your Mobile Marketing Campaigns

YFS Magazine

It goes without saying that the mobile web offers tremendous potential for businesses who leverage mobile marketing strategies to gain maximum exposure. Grow Marketing & Sales marketing mobile mobile advertising mobile apps mobile marketing mobile trends

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What Marketers Can Learn From Road Safety Campaigns


Great campaigns have one thing in common — it’s the way their stories are told. Marketers can be great storytellers. In fact, it’s in these reality-check ad campaigns that you can learn a lesson or two about marketing to your audience. Takeaway for Marketers.

How To Set Up A Remarketing Campaign Using Cookies


What can marketers do with those cookies? Cookies tell marketers: what pages the consumer has visited. Lola is prime for a remarketing campaign, if Target has such a campaign in place. This powerful format has proved indispensable in the marketing game.

Best Tips For A Great Email Campaign


The success of your marketing campaigns should not be dictated by chance. One such example is the split testing technique, which you can use prior to sending out your next email campaign. This will allow you to observe whether small changes bring results to the campaigns.

YouTube Ads: How to Set Up, Run, and Monitor Campaigns


If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Creating a YouTube Ads campaign. In-market audiences.

4 Reasons Why Your SEO Campaign Might Not Yield Results

The Startup Magazine

Search engine marketing, or SEO, has become a celebrated marketing technique for small businesses to grow and reach their customers. This means that many businesses are actively investing in marketing their products and services online. Take SEO Marketing Seriously!

The Three Pillars Of A Winning Marketing Campaign


Any successful company owner will tell you that marketing is key here. Without marketing and promotion, your new business will be dead in the market. In 2016, you should focus most of your efforts on the online marketing platform. Starting a business ?

Small Business Promotion: Harmonising Your Print And Digital Campaigns


Print is an effective means of marketing, yet, today, many opt for digital methods of advertising. Older businesspeople pledge allegiance to proven methods of the past, yet modern marketers neglect older methods such as print. Study the Market.

6 Social Media Mistakes That Are Killing Your Marketing Campaign


Social media marketing is a hip and brilliant way to drive traffic to your business. Facebook, Twitter, LinkedIn, and Google+ are fantastic networks that, when used correctly, can give you exciting marketing opportunities that lead to conversions. By Teddy Hunt.

Why My Crowdfunding Campaign Failed

Up and Running

So, why do more crowdfunding campaigns fail than succeed? I talked to entrepreneurs who’ve made crowdfunding mistakes, and got their perspective on what went wrong with their initial campaigns, and what eventually led them to success. What are the popular or featured campaigns?

4 Tips For A Successful Crowdfunding Campaign


With more campaigns being posted every year, competition is fierce, and campaign owners are fighting for a piece of the pie. The text you use throughout the campaign should supplement your video, providing a deeper context. Marketing & Outreach.

The Benefits Of Digital Marketing

The Startup Magazine

The world of business is moving online – and so is your marketing. Digital marketing covers any form of marketing that starts online. It also doesn’t matter where your users see and interact with your campaign. Digital marketing campaigns change this.

Episode 123: Create a Profitable Crowdfunding Campaign with Ariel Hyatt

Mike Michalowicz

On this episode we interview Ariel Hyatt and the conversation is about how to run a profitable crowdfunding campaign. Ariel is the author of a book called a Crowdstart:The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign and shares the necessary elements in creating a campaign that will bring revenue and profit to the business. The big hint is that you need to prepare for the campaign well in advance. The campaign is just the icing on top.

9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. That’s real-time market research, and you need to measure how well you are hearing it and acting on it in your business strategy planning.

Why Startups Should Use Content Marketing from Day One

The Startup Magazine

There is a way to gauge potential success of your product and market it to a demographic before official launch. It is a process called content marketing. Content Marketing Basics. The Benefits of Content Marketing. Content Marketing Tactics.