Monthly Match: The Human Utility #GiveWater

Feld Thoughts

Our month match for June is The Human Utility. Fred Wilson, Joanne Wilson, Amy Batchelor, and I are matching up to $20,000 of contributions via our #GiveWater campaign. To donate and have your contribution matched, go here and hit the big blue Donate button.

10 Ways to Jumpstart Your Instagram Marketing Campaign

The Startup Magazine

When you want to get in front of as many people as possible, you can buy Instagram followers to jumpstart your marketing campaign. Combine this with all of the following strategies, and you are sure to have a winning campaign that builds a solid base of fans.

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6 PPC Tactics for Account-Based Marketing Campaigns


PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy.

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YouTube Ads: How to Set Up, Run, and Monitor Campaigns


If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Creating a YouTube Ads campaign.

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs.

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

My emphasis was on getting Analysts to move outside the paid search silo, look more broadly at search engine marketing, and to not stop at keywords but rather dive into astonishingly important data elements like Ad Groups, Matched Query Types and more. And then drill down to Phrase Match.

Small Business and Startups: Finding Your Match

crowdSPRING Blog

Hiring a great support team is like casting a great movie or finding the perfect match on PlentyOfFish. Macrophoto of two match heads , Wikipedia. 5 great viral marketing campaigns (and what small businesses can learn from them!).

Dear VCs: What Happens When Your Words And Your Actions Don’t Match

Feld Thoughts

Almost exactly a year ago I wrote a post Your Words Should Match Your Actions. In my book Startup Life (that I wrote with my wife Amy) I said that one of the key things that has made our relationship work is that I realized “my words had to match my actions.” My biggest behavior change 14 years ago was to focus hard on having my words match my actions, and my actions match my words. But then their words and their actions don’t match up.

7 Retargeting Case Studies That’ll Boost Your Current Campaigns


What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Lowered the average campaign CPA to 72% below average.

A Crash Course on A/B Testing Facebook Ad Campaigns


Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. The Structure of a Facebook Ad Campaign. The image below shows the 3 ‘levels’ of a campaign and describes the purpose of each one.

How to Generate More Sales From Your Email Marketing Campaigns


When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name. Create a Dedicated Landing Page for Each Email Campaign.

5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns

Duct Tape Marketing

5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns written by Guest Post read more at Duct Tape Marketing. What if you have impressions and clicks on your Facebook ad campaigns but no conversions?

#EarthMatch – Supporting Earthjustice Because Our Planet Needs a Good Lawyer

Feld Thoughts

That will register it for our match. Tweeting is much better though as it will amplify the campaign. We will match your donation up to $30k of total donations this weekend. Philanthropy #earthmatch earthjustice monthly matchPlanet Earth needs a good lawyer.

Making the Most of Your Drip Email Campaign: Content, Length & Frequency


In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before.

How Tech for Campaigns Has Helped 3,000+ Techies Make a Difference in Progressive Politics

Hunter Walker

Jessica, along with two cofounders, started Tech for Campaigns , which connects tech volunteers with the campaigns of progressive candidates for skill-based volunteering. Hunter Walk: For folks just learning about this effort, what is Tech for Campaigns? Jessica Alter: Tech for Campaigns (TFC) is the digital arm for centrist and progressives. In the meantime, Democratic campaign’s spend about $.05-$.10 They can’t help that many campaigns.

Adding Referral Marketing to Your Overall Campaign: 7 Proven Tactics

Duct Tape Marketing

Adding Referral Marketing to Your Overall Campaign: 7 Proven Tactics written by Guest Post read more at Duct Tape Marketing. Shoppers are matched up with a stylist and based upon their preferences, the stylist recommends specific clothing.

I’m Proud of Our Community

Feld Thoughts

I woke up this morning to see the following on our Human Utility monthly match Crowdrise campaign. I then poked around to see how we got there and saw Fred Wilson’s blog post on the wrap up of the #GiveWater campaign. Philanthropy #givewater monthly match the human utilit

Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world.

Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Learning from Obama: maneuver warfare on the campaign trail I had the privilege of volunteering for the Obama campaign in swing states for a few weekends during the final push towards victory. Im quite confident I got more out of the experience than the campaign got from me. In other words, he better applied the principles of maneuver warfare to his campaign. it] is the mantra for our campaign and our organizing.

What You’ve Forgotten About Landing Page Optimization


You generally use this either to match your marketing communications and messaging strategy with what aligns to your customer profile, or to fuel product design and development decisions. That way, you can guarantee message match from ad to landing page.

Supercharge Your Marketing Campaign with Visual Content

Duct Tape Marketing

Supercharge Your Marketing Campaign with Visual Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Your grasp needs to match your extended reach. Injecting visual content into a campaign.

Top 7 B2B Business Ideas for 2019

The Startup Magazine

This is mostly because businesses want their visuals to be consistent and this includes working with the same graphic designer every time they launch a new marketing campaign or want to update their site. In this day and age, almost anyone can start their own business.

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Social Media Strategies For More Leads

The Startup Magazine

One of the most common mistakes social media campaign makers make is that they spread themselves too thin. Try picking the social media platforms that best match your target market and focus your content on those.

Innovation Message Template

Gregg Fraley, Author of Jack's Notebook

When an idea matches our criteria, (and what is your criteria?) Note: “Idea Campaigns” are great IF you provide a focused challenge question for employees to answer. AND, please don’t have idea campaigns every day; manage frequency to avoid burn out.

Boulder Non-Profits to Support for Covid-19 Relief

Feld Thoughts

Amy and I recently joined a campaign created by Dave and Suzanne Hoover to fund a $100,000 match for the Impact on Education Foundation for Boulder Valley Schools Critical Needs Fund. Both funds have happily completed their match, but are continuing to raise additional money.

Okay, I'm Creating Content How Do I Get Someone to Read it 4.

Duct Tape Marketing

As part of a celebration of National Small Business Week we are asking readers to match all five guests posts up with the contributing blogger to be entered for a chance to win an iPad2. Stop thinking from a campaign mentality.

Film: American Muslim Storytellers

Feld Thoughts

Over the weekend, our Monthly Match for the National Immigration Law Center raised over $47,000, For everyone who contributed, thank you! It pointed me at an Indiegogo campaign for a documentary done by American Muslim Storytellers.

Using Negative Keywords To Attract Highly Qualified Customers


In this article I’ll refresh you on the basics, and take a look at two cases for negative keyword use you may have overlooked, and discuss how to research for keywords during Ad Group or Campaign setup. Match type options for negative keywords are: Broad, Phrase, and Exact.

5 Google AdWords Hacks Trending for Business Owners

The Startup Magazine

The following are X Google AdWords hacks you can use for your next PPC campaign. Ensure you are maximizing your ad campaign by leaving no ad content blank. Have a powerful landing page connected to your Google AdWords campaign.

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Immigration Fundraiser: For Here or To Go

Feld Thoughts

Amy and I committed to match up to $25,000 of a $55,000 fundraising campaign to help get wider distribution for move. A little over a year ago I wrote a post about a documentary Amy and I were helping fund called For Here or To Go.

Giving Tuesday: Five Ways to Engage Your Board

Board Effect

If Giving Tuesday is a new concept for your organization, how can you get your board excited about starting a Giving Tuesday campaign this year? Here are five easy steps to get your fellow directors on board with starting a Giving Tuesday campaign: Put it on your agenda.

B2B Marketing Attribution: Models, Tools, and Processes


After looking at the data across 3–6 months (the average sales cycle), it became clear that—even though the campaign was a “success” based on the number attendees—it drove a relatively low percentage of pipeline revenue. Salesforce and Salesforce Campaigns. Campaign Influence reporting.

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Startups Can Help Colorado Wildfire Victims Right Now

Feld Thoughts

My friends at NewsGator have started a fundraising campaign to help victims of the Colorado wildfires. In addition to getting the campaign up and running, NewsGator has committed to a matching gift of $10,000. Amy and I decided to match that gift from our foundation, so the matching gift is now $20,000. Amy and I are matching the first $10,000 of gifts. If you are part of a startup, start a campaign for your company.

Reinventing Political Ads: What If Facebook Went Further Than Regulators Were Asking

Hunter Walker

Publicly available records of ad spend and the viewing metrics associated with the campaigns would be an improvement on today’s black box, but would this fundamentally change discourse in American politics? Enter the Constructive Campaigns Pledge.

Help Launch Gaza’s First Coding Academy

Feld Thoughts

Several months ago I agreed to be part of a funding campaign for Gaza Sky Geeks. The support for this effort has been awesome and the campaign has expanded as it blew through the original $60,000 goal. The campaign is now shooting to raise enough money to Launch Gaza’s First Coding Academy. There are two days left in the campaign and are currently at $210,000 of a $270,000 goal.

How to Increase Brand Awareness

Women Entrepreneurs Can

Any good brand awareness strategy has to have a marketing campaign. The campaign could be specifically aimed at getting as many impressions, or views as possible or brand awareness could be part of a wider campaign at promoting a product or service.

7 Easy and Effective Customer Segments to Target in Facebook Ads


On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. You can (and should) launch dedicated reactivation campaigns.

7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist

Duct Tape Marketing

Before hiring any PPC expert, ask, “Are you going to upload the campaigns you create to my account?” “Yes” And it increases transparency. If it’s in your account, you can check on the status of the campaigns without having to bug your PPC guy. Modified broad match.

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How to Drive Cheap, Quality Traffic on Facebook

The Startup Magazine

A Facebook campaign, in particular, can help businesses increase brand awareness , convert visitors into customers, and establish authority status in an industry on a budget. The same customization can be used for other objectives you’re trying to achieve with future campaigns.

4 Unique Growth Tactics for 2020


Speaking of more engagement tactics, let’s jump into personalized landing page campaigns. Run Personalized Landing Page Campaigns. Your personalized campaigns, web pages, ad copy, are all fantastic ways to speak directly to your target market. Marketing tactics change constantly.

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Accurate Marketing Strategies Are Easier Than Ever

Women Entrepreneurs Can

Inadvertently, with this approach, you’re going to be saving more each time you begin another campaign. A customer-centric strategy must be at the core of your campaign. The marketing team must develop campaigns for each separate group from the ground up.

7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Select no more than three that match your needs initially.

8 Steps To Assembling The Most Talented Startup Team

Startup Professionals Musings

With contract players, you assume a project duration, with easy transition to new players for the next campaign. Prioritize objectives and seek expert talent to match.

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