Duct Tape Marketing

FEBRUARY 22, 2017

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals.

Curation 44

Curation Lead Generation Technical Review Email 44

Duct Tape Marketing

OCTOBER 21, 2014

You began your AdWords campaign for your small business with high hopes and launched it, excited to fulfill orders from your new customers. Mistake One: Keywords In Broad Match. AdWords is set by default to have your keywords in broad match, and this causes your keywords to match for a huge variety of searches you never intended.

Philadelphia 67

Philadelphia Cost Matching PPC 67

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. And being some of the lowest hanging fruit, running your text ads on Google or Bing can be one of the fastest and shortest sales cycle type of PPC traffic you can get. Track Sales Wisely.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. How is the company structured?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 7, 2021

The higher ACV or value of a customer justified a more high touch & expensive campaign to convert a customer—like buying billboards around airline offices & conferences. You want to deploy low-touch campaigns to convert a higher volume of customers. DemandBase. The short answer is no.

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

APRIL 5, 2023

Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value For listeners and for brands. The MarTech Podcast share stories from world-class marketers who use technology to generate growth and achieve business and career success. Totally and that's totally different.

Advertising 82

Advertising Analytics San Diego Networking 82

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Duct Tape Marketing

NOVEMBER 17, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. Search, social, email, and text.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. Deliver tailored marketing and sales messaging to those people. It’s not just a giant CRM that matches customers with a subset of relevant accounts. As one user notes : “Matching the content with CRM tools takes time. Image source ). The list goes on.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

OCTOBER 22, 2018

Using Salesforce (which I dive into below), we created a report on how the event drove net new pipeline and whether it moved existing opportunities toward closed sales. Salesforce and Salesforce Campaigns. You’re limited to reporting on a single object at a time; the sales process doesn’t match that.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Other warning signs included a lack of responses to our high-performing outreach campaigns, along with the fact that new content wasn’t performing well. Evaluation, however, implies a journey of discovery. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 3, 2018

match the brand ethos, congruent with the website. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Offline sale – typically. branded header and tagline.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. Like any model it has its pros and cons.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

APRIL 10, 2020

Run their own campaigns? It varies by company, says Arnoux: It depends on the industry, the maturity of the product, the regulatory framework, the culture of the organization (including branding, compliance, legal), the business model, the metric they’re focusing on, the length of the sales cycles, and the resources available.

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” but not for ‘landing clients.'”

SEO 110

SEO Hiring PPC Leadership 110

VC Cafe

JUNE 7, 2010

In its early days, the company offered free VOIP calls to landlines, with a plan to monetize those calls by contextually matching ads to the content of the conversation. It also offered direct response campaigns on the mobile for brands and agencies. According to Ariel, Pudding Media’s CEO, the company was ahead of its time.

Media 96

Media Malaysia Thailand Asia 96

ConversionXL

FEBRUARY 19, 2012

If the product is a box of matches, it’s very easy to understand and very cheap. There is no simple formula to figure out the optimal sales cycle (you can hire a bunch of McKinsey consultants, if you like), you have to base it on observations and testing. How to test the length of the sales cycle.

Email 131

Email Sales Cycle Minnesota Sales 131

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” but not for ‘landing clients.'”

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Field length should match estimated text size. Longer decision cycle. 62% of designers receive no customer data at the start of the campaign.

San Antonio 86

San Antonio Metrics B2B Analytics 86