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5 ways to deal with a social media crisis

The Next Web

Air New Zealand took to YouTube with a brilliant response to a piece of online editorial suggesting that it was downgrading the quality of its service. This was recruitment agency Adecco’s response to the criticism that it had stolen an idea for a campaign from travel blogger Turner Barr. Show your human side.

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The Importance Of Cultural Understanding In Business

YoungUpstarts

You would expect a company like Nike to follow suit in regards to cultural sensitivity, but the footwear and clothing manufacturer got it badly wrong when introducing a new line of patterned leggings in New Zealand. After 750 people signed a petition, Nike’s leggings were withdrawn from the market.

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