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Twitter Link Roundup #199 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets - crowdspring.co/GNk8Aa. Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets – crowdspring.co/GNk8Aa. TV Ads Trigger Facebook Ad Campaigns | Business Insider - crowdspring.co/GRv3IA. ” – crowdspring.co/19fkE20.

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What Integrated Marketing Looks Like Now

Duct Tape Marketing

Years ago, however, the concept of integration applied mainly to consistency in branding elements and a unified message in advertising, public relations and sales promotion. Your PPC campaigns drive conversion testing as well as content creation. Your public relations supports SEO and content efforts.

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Copy, Shmopy… Why do you need all this content?

Rembrandt Communications

Add appropriate SEO words to your social-media campaign! appeared first on SEO Content Strategy and BtoB Public Relations. Create current blogs, newsletters and videos! You see these messages through various mediums all day at work. And while you may be […]. The post Copy, Shmopy… Why do you need all this content?

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Do You Fight Over Which Words to Use?

Rembrandt Communications

Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR campaigns, you’ve probably run into this [.].

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Small Business and Social Marketing: Time for an Audit?

crowdSPRING Blog

Online advertising such as keyword search, CPC/PPC, and display ad placement is, quite simply, a waste of money. As a result of more and more small businesses have sought alternative channels for their marketing strategies, such as value-add partnerships, inbound marketing campaigns, search engine optimization and social media marketing.

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Blending Paid Social with Organic Social :: Small Business.

Duct Tape Marketing

While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support. The key to the effectiveness of this approach resides in building the organic side first.

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How to Have the Best Opening Day Ever

Up and Running

Start building your social media campaign in advance. For one of our restaurant clients, we planned an online social campaign, teasing the opening and showcasing the unique atmosphere and food,” says Erin Pearlman, Communications Coordinator for Appleton Creative, Inc. Get in early. Start building interest as soon as you can.