Duct Tape Marketing

SEPTEMBER 8, 2017

The biggest mistake of small business owners would be to follow the lead of big dogs adverting to barren business language in their marketing campaigns. They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. Put your ad campaigns into order.

Conversion 56

Conversion Advertising Audience Social Media 56

crowdSPRING Blog

JULY 13, 2016

In her book “ Positioning ,” Arielle Jackson offers a positioning statement formula she learned from former Google Head of Marketing and Communications Christopher Escher when she was an Associate Product Marketing Manager at Google: For (target customer). Who (statement of need or opportunity) , (Product name) is a (product category).

Marketing 48

Marketing Startup Differentiation Naming 48

Duct Tape Marketing

JUNE 26, 2014

If you’re starting a new business or product offering, a key tactic I’ve successfully used is the “launching soon” landing page. Generate emails by marketing your products and giving pre-signups sneak peeks, special deals and engagement opportunities (such as product name contests, logo vote contests or ebook cover contests).

Email 74

Email Lead Generation Small Business Product Name 74

ConversionXL

JULY 29, 2020

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. There are reasons beyond Amazon SEO to run paid campaigns.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. Please be very careful about what you do with this data (if you can even still access it).

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JULY 22, 2013

But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 But you use conversion, you notice there is almost none, you kill the campaigns.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

Duct Tape Marketing

JUNE 8, 2017

The importance of negative keywords in the success of any Google AdWords campaign is incomparable. Your main keyword can be a product name, feature or benefit or any other word that is attractive enough to grab the attention of the users. Use Negative Keywords.

PPC 54

PPC Matching Search Conversion 54

ConversionXL

MAY 15, 2018

survey created in Hotjar, invite and link to survey deployed to paying customers via email marketing software, e.g. Mailchimp, GetResponse, Campaign Monitor, etc.). Note that the popup invite copy for this survey includes a headline that says “Calling all {{ product-related identity }}!”. Link to On-Site Visitor Survey.

Product 100

Product Software Review Framework Email 100

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? That wasn't the show that I was on, but yeah, no, it was a, I was on a political marketing show.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

YoungUpstarts

MAY 5, 2015

Multilingual marketing – In order to increase the brand’s exposure and improve your chances of success, adopting a multilingual marketing campaign makes a lot of sense. However, you will need to be aware of literal translations that do not make sense and be sure product names do not mean something else.

Samoa 100

Samoa New Zealand Fiji Germany 100

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. But even when blending three GA data sources, I was not able to apply a secondary join key (device type, campaign, or keyword) without it miscalculating totals.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

SEPTEMBER 7, 2010

Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. On one end there are is a dimensional value (keywords, countries, referring urls, product names etc) with zero visits and "a lot" of visits at the other end. We have a very long tail of data in web analytics. everything!

Analytics 109

Analytics Web Peru Argentina 109

Business Plan Blog

JUNE 26, 2013

They are more focused messages that form the basis of advertising campaigns. Positioning statements describe why a set of customers should use one product over another. The positioning statement includes the target audience, product name, category, benefit and competitive differentiation. Similarities.

Differentiation 40

Differentiation Business Plan Product Name Campaign 40

Duct Tape Marketing

SEPTEMBER 5, 2014

If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. Robert Rosenthal is President of Contenteurs , a content marketing agency that has developed dozens of record-breaking marketing campaigns. Constantly. But that won’t work (and may even backfire) in social selling.

Marketing 71

Marketing Social Media Curation Boston 71

www.rocketwatcher.com

NOVEMBER 8, 2010

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48