Public Relations Results Not Possible? Phooey!

Rembrandt Communications

By Melanie Rembrandt For many years, it was very difficult to show the results of a public relations, or PR, campaign. Plus, due to the nature of public [.]. Marketing PR Reaching Goals SEO Small Business Public Relations public relations sales search engine optimization Are You Getting the PR Reports You Need for Success? After all, you could spend hours on the phone pitching media members and not see any results.

4 Essential Elements of An Effective PR Campaign

YFS Magazine

Grow Marketing & Sales marketing PR pr strategies public relationsWhen it comes to PR, many startups and small businesses don't have deep pockets. But brand recognition can be achieved without spending thousands.

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5 Questions To Ask Before You Launch A PR Campaign

YFS Magazine

Grow Marketing & Sales media coverage PR public relations publicityThe Snuggie, Airbnb, Soylent and even Donald Trump arguably have something in common: epic timing. When it comes to PR, here's how to ace yours.

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Do-It-Yourself Public Relations

Inc Startups

Here are five tips for how to handle your own public relations. In fact, at the time, his ad campaign hadn't crossed our radar yet and his company was relatively unknown in the United States. Hiring a top PR firm is often out of the question for start-ups.

Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. Do you have your own tips or resources for public relations?

How To Find PR Opportunities For Your Business

YoungUpstarts

Public relations is not the first thing you think of when it comes to marketing a small business. This is a free email newsletter service that brings together journalists looking for sources and businesses and PR agents looking for visibility on related industry topics.

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Neuroscience Secrets That Can Supercharge Your Marketing

crowdSPRING Blog

New research suggests, contrary to conventional wisdom, that many brands can benefit from sending email campaigns at night. Marketing and branding business credibility design marketing neuromarketing neuroscience psychology public relations science small business startup Strategy trust

How Credible is your BtoB Content?

Rembrandt Communications

Yes, you want to share a great tips and insights in your BtoB content including your blogs, Website copy, e-mail campaigns, articles, newsletters, and more. The key to successful, BtoB content is credibility.

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PR Founder Provides Social Media Advice for Companies Looking to Grow Brand

Hearpreneur

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. We had the opportunity to speak with Melissa Sin of anthonyBarnum Public Relations about how she started her business, her approach to PR and social media strategy.

Want To Boost Yourself On Media? Avoid These 11 Fatal Mistakes

YoungUpstarts

It’s a great hook for some publicity, since you can do a book launch and events around the release, with press releases that are about — yes — a real event.

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Are You Accurately Measuring the ROI of Your PR Strategy?

Winston-Salem Journal State/Region News

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. The questions for you to answer are which numbers matter and what’s the best way to measure them in relation to your goals? Public Relations

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3 Ways Startups Can Generate Good PR For Their Business

YoungUpstarts

There certainly isn’t time or money left over for a major marketing campaign to generate good PR for the business. Any person with an online public relations degree earned through an accredited online public relations program should understand what is and isn’t newsworthy.

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Things To Consider Before Hiring A PR Firm

YoungUpstarts

Try to find someone that you can do a slow and steady campaign with rather than a quick media blitz. Keep your campaigns thoughtful, with longer lead times. Professionalisms consultancy public relations Rebekah Epsteinby Rebekah Epstein, founder of fifteen media.

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Here are 5 campaigns we greatly admire that used relatively scant funds and some of the lessons that small businesses can achieve from an analysis of their success! The Obama campaign and viral video.

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4 Tips For A Successful Crowdfunding Campaign

YoungUpstarts

With more campaigns being posted every year, competition is fierce, and campaign owners are fighting for a piece of the pie. The text you use throughout the campaign should supplement your video, providing a deeper context.

The Heart Of The Game: PR Lessons Learned From Game Of Thrones

YoungUpstarts

The fictional series may seem like a study in real-life Machiavellianism but it’s also a primer in modern-day public relations. It’s no different in public relations, particularly when pitching people and ideas to the press.

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SEVEN BASIC STEPS TO LAUNCHING A SUCCESSFUL PR CAMPAIGN

Austin Startup

Understanding and knowing what steps to take to carry out a successful PR campaign can be daunting, confusing and quite overwhelming. Furthermore, by developing definitive goals — you will be able to effectively measure your campaign against business objectives.

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Inspire Positive Conversations Behind Your Back

Duct Tape Marketing

Today everybody can publicly give a thumbs up or down to each customer experience. Specifically, be on the lookout for posts that relate to your customers’ interests and present an opportunity to reinforce your value. Public Relations Dave Charest

Here’s a question – is your PR working?

Duct Tape Marketing

Investing in your public profile helps with generating inquiries, creates awareness and can lead to a variety of opportunities. Traditional PR metrics such as readership estimates are guesses at best, and increased coverage will appear on a publication’s website, as well as in print.

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Accountability, Frugality Driving Pay For Performance Trend In PR

YoungUpstarts

By Penny Carnathan, Creative Director/Writer at EMSI Public Relations. The recession has fueled a growing trend in the public relations industry – and not everyone’s happy about it.

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6 Case Studies That Show How and Why to Focus on Building Consumer Trust

Duct Tape Marketing

It then serves content recommendations from publications and sites like the New York Post , Vogue , and Apartment Therapy. This is a smart campaign approach. The campaign involved customers submitting videos showing acceptance letters being opened.

Book Marketing – What Can A PR Pro Do For You

YoungUpstarts

Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. Launching Campaigns.

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How To Build A Better Mousetrap With Social Media

YoungUpstarts

By Marsha Friedman, CEO of EMSI Public Relations and author of “ Celebritize Yourself ”. Connecting these different platforms integrates your publicity with social media. At EMSI Public Relations we have Jeni Hinojosa, our Social Media Campaign Manager, turning the crank.

Small Business Marketing – New Strategies to Get Noticed

YoungUpstarts

Public relations efforts are an effective and cost-efficient element to any company’s marketing plan. Major product launches will draw the attention of buyers in trade publications, provided they bring something truly innovative to the market.

Do You Fight Over Which Words to Use?

Rembrandt Communications

Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR campaigns, you’ve probably run into this [.]. Business Marketing PR Reaching Goals SEO SEO Copywriting Copywriting free publicity media relations Small Business Public Relations

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The Holy Grail Of Content Marketing – And When To Recommend It

YoungUpstarts

The benefits of launching a book are many: increased visibility and credibility, tighter messaging, an angle around which to build a publicity campaign, a tool to acquire new business, and more. Professionalisms book marketing content marketing public relations Tanya Hall

5 historic billboard campaigns (or everything old is new again)!

crowdSPRING Blog

Billboards and outdoor advertising have been around for almost 150 years now and in many ways are precursors to, and cousins of, today’s online campaigns, both paid and viral.

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3 Steps to Becoming a Networking Ninja

crowdSPRING Blog

Michelle Garrett of Garrett Public Relations says: Small business owners need to do more networking to make more contacts, not only for possible referrals, but as resources and even as friends you can turn to when you have a question or problem related to your business.

Best Practices For Merry Marketing Campaigns

YoungUpstarts

by Nikole Haiar, Director, Marketing Campaigns & Programs at Hostway Services, Inc. As the holiday season draws near, vendors should prepare marketing campaigns built to increase brand awareness during this critical time of year. Holiday email marketing campaigns.

5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

Readers are much more likely to read and believe content that appears naturally on blogs that are industry-related. Online publications have a difficult time filling the need for quality content that is consistently on the rise. Content marketing Public Relations Kiara Halligan

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10 Things Entrepreneurs Can Learn From Politicians

crowdSPRING Blog

Brand-building is key to successful political campaigns as it is for businesses, and politicians build their own personal brands using tactics that all of us use everyday. Related posts: 10 things entrepreneurs can learn from musicians. ‘Tis the season.

Killer Apps That Will Help You Take Your Office Wherever You Are

Duct Tape Marketing

With just MailChimp app too, you can quickly look at how your campaigns and lists work even while you are away from your office. # Marketing Tools Public Relations Meenakshi Krishnan

Azione PR – It’s All About Taking Action

YoungUpstarts

Azione PR is a Los Angeles, California-based boutique public relations firm started by two enterprising and dynamic young women who despite their young ages already possess more than twenty years of experience in public relations and marketing in total.

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PR + Inbound Marketing Go Together Like Peanut Butter and Jelly

Austin Startup

Our talk consisted all things Internet, the evolution of the buyer’s journey thanks to digital marketing, content marketing/strategy — and public relations’ role in it all. Public relations is, and has always been, built on this kind of demand.

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How To Be A Reporter’s Favorite News Source

YoungUpstarts

By Ginny Grimsley, print campaign manager at EMSI Public Relations. Getting a call from a reporter who wants to quote you as an expert for his story, review your book or product, or invite you to write an exclusive article for a publication, is a major coup.

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Why You Must Act Now to Become the #1Rated Provider in Your Area

Duct Tape Marketing

He would want to make sure to include terms related to plumbing on his business listings so that when he collects reviews he can brand himself as the top-rated plumber in the area. Customer Service Public Relations Kevin Jordan

How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

Heineken Brazil’s ‘Um Like Um Balao’ (One Like One Balloon) campaign earned them thousands of followers in just a few days. Red Bull’s Instagram campaign, which took the popular image sharing social media platform to the streets.

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Every Small Business And Entrepreneur Needs The Media

YoungUpstarts

Some people like traditional advertising while others turn to Facebook and Twitter, attempting to reach their audience through social media campaigns. Whether it’s a quote in a newspaper or a segment on TV, when the media sees you as an expert, the public will see you as one, too.

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Four Ways Your Business Can Give Back in 2016

Duct Tape Marketing

Marketing professionals could donate their services to help non-profits with email campaigns or maintaining a website. Culture Entrepreneur Greatness Public Relations Small Business Kevin Jordan

How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? Techcrunch and many other publications welcome guest contributions. Not surprisingly, though, these free services won’t get you in the top tier publications. Run an Indiegogo campaign, e.g., Interaxon used to raise $287,472 and also identify early customers. Competitions have three rounds: Executive Summary, Full Plan, and Public Presentation.

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