Rembrandt Communications

APRIL 18, 2013

By Melanie Rembrandt For many years, it was very difficult to show the results of a public relations, or PR, campaign. Plus, due to the nature of public [.]. Marketing PR Reaching Goals SEO Small Business Public Relations public relations sales search engine optimization Are You Getting the PR Reports You Need for Success? After all, you could spend hours on the phone pitching media members and not see any results.

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Public Relations Campaign Media Search 100

YFS Magazine

JANUARY 24, 2018

Grow Marketing & Sales marketing PR pr strategies public relationsWhen it comes to PR, many startups and small businesses don't have deep pockets. But brand recognition can be achieved without spending thousands.

PR 75

PR Campaign Small Business Public Relations 75

YFS Magazine

SEPTEMBER 13, 2017

Grow Marketing & Sales media coverage PR public relations publicityThe Snuggie, Airbnb, Soylent and even Donald Trump arguably have something in common: epic timing. When it comes to PR, here's how to ace yours.

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Inc Startups

MAY 18, 2012

Here are five tips for how to handle your own public relations. In fact, at the time, his ad campaign hadn't crossed our radar yet and his company was relatively unknown in the United States. Hiring a top PR firm is often out of the question for start-ups.

Public Relations 58

Public Relations PR New York City United States 58

crowdSPRING Blog

JANUARY 31, 2011

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. Do you have your own tips or resources for public relations?

Public Relations 82

Public Relations Small Business Lean Marketing 82

YoungUpstarts

FEBRUARY 12, 2018

Public relations is not the first thing you think of when it comes to marketing a small business. This is a free email newsletter service that brings together journalists looking for sources and businesses and PR agents looking for visibility on related industry topics.

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crowdSPRING Blog

JANUARY 31, 2018

New research suggests, contrary to conventional wisdom, that many brands can benefit from sending email campaigns at night. Marketing and branding business credibility design marketing neuromarketing neuroscience psychology public relations science small business startup Strategy trust

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Rembrandt Communications

MAY 6, 2015

Yes, you want to share a great tips and insights in your BtoB content including your blogs, Website copy, e-mail campaigns, articles, newsletters, and more. The key to successful, BtoB content is credibility.

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Hearpreneur

JULY 12, 2017

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. We had the opportunity to speak with Melissa Sin of anthonyBarnum Public Relations about how she started her business, her approach to PR and social media strategy.

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YoungUpstarts

SEPTEMBER 24, 2017

It’s a great hook for some publicity, since you can do a book launch and events around the release, with press releases that are about — yes — a real event.

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PR Public Relations Media Email 73

Winston-Salem Journal State/Region News

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. The questions for you to answer are which numbers matter and what’s the best way to measure them in relation to your goals? Public Relations

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YoungUpstarts

MARCH 21, 2017

There certainly isn’t time or money left over for a major marketing campaign to generate good PR for the business. Any person with an online public relations degree earned through an accredited online public relations program should understand what is and isn’t newsworthy.

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YoungUpstarts

MAY 4, 2017

Try to find someone that you can do a slow and steady campaign with rather than a quick media blitz. Keep your campaigns thoughtful, with longer lead times. Professionalisms consultancy public relations Rebekah Epsteinby Rebekah Epstein, founder of fifteen media.

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crowdSPRING Blog

SEPTEMBER 13, 2010

Here are 5 campaigns we greatly admire that used relatively scant funds and some of the lessons that small businesses can achieve from an analysis of their success! The Obama campaign and viral video.

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YoungUpstarts

DECEMBER 14, 2016

With more campaigns being posted every year, competition is fierce, and campaign owners are fighting for a piece of the pie. The text you use throughout the campaign should supplement your video, providing a deeper context.

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Campaign Pennsylvania Social Media Audience 56

YoungUpstarts

JULY 18, 2016

The fictional series may seem like a study in real-life Machiavellianism but it’s also a primer in modern-day public relations. It’s no different in public relations, particularly when pitching people and ideas to the press.

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PR Redemption Audience Public Relations 67

Austin Startup

MARCH 20, 2017

Understanding and knowing what steps to take to carry out a successful PR campaign can be daunting, confusing and quite overwhelming. Furthermore, by developing definitive goals — you will be able to effectively measure your campaign against business objectives.

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Duct Tape Marketing

DECEMBER 15, 2016

Today everybody can publicly give a thumbs up or down to each customer experience. Specifically, be on the lookout for posts that relate to your customers’ interests and present an opportunity to reinforce your value. Public Relations Dave Charest

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Conversion Social Media Customer Public Relations 65

Duct Tape Marketing

OCTOBER 6, 2017

Investing in your public profile helps with generating inquiries, creates awareness and can lead to a variety of opportunities. Traditional PR metrics such as readership estimates are guesses at best, and increased coverage will appear on a publication’s website, as well as in print.

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YoungUpstarts

JULY 16, 2012

By Penny Carnathan, Creative Director/Writer at EMSI Public Relations. The recession has fueled a growing trend in the public relations industry – and not everyone’s happy about it.

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PR Tampa Public Relations Campaign 56

Duct Tape Marketing

SEPTEMBER 15, 2016

It then serves content recommendations from publications and sites like the New York Post , Vogue , and Apartment Therapy. This is a smart campaign approach. The campaign involved customers submitting videos showing acceptance letters being opened.

Audience 65

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YoungUpstarts

MAY 25, 2015

Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. Launching Campaigns.

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PR Marketing Public Relations Social Media 73

YoungUpstarts

APRIL 3, 2012

By Marsha Friedman, CEO of EMSI Public Relations and author of “ Celebritize Yourself ”. Connecting these different platforms integrates your publicity with social media. At EMSI Public Relations we have Jeni Hinojosa, our Social Media Campaign Manager, turning the crank.

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Social Media Media Public Relations Campaign 56

YoungUpstarts

AUGUST 14, 2014

Public relations efforts are an effective and cost-efficient element to any company’s marketing plan. Major product launches will draw the attention of buyers in trade publications, provided they bring something truly innovative to the market.

Small Business 72

Small Business PR Illinois Social Media 72

Rembrandt Communications

APRIL 28, 2010

Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR campaigns, you’ve probably run into this [.]. Business Marketing PR Reaching Goals SEO SEO Copywriting Copywriting free publicity media relations Small Business Public Relations

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PPC Campaign Web Public Relations 109

YoungUpstarts

JUNE 12, 2015

The benefits of launching a book are many: increased visibility and credibility, tighter messaging, an angle around which to build a publicity campaign, a tool to acquire new business, and more. Professionalisms book marketing content marketing public relations Tanya Hall

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Differentiation Distribution Marketing Public Relations 67

crowdSPRING Blog

SEPTEMBER 20, 2010

Billboards and outdoor advertising have been around for almost 150 years now and in many ways are precursors to, and cousins of, today’s online campaigns, both paid and viral.

Burma 55

Burma West Virginia Campaign Viral 55

crowdSPRING Blog

MARCH 1, 2016

Michelle Garrett of Garrett Public Relations says: Small business owners need to do more networking to make more contacts, not only for possible referrals, but as resources and even as friends you can turn to when you have a question or problem related to your business.

Networking 81

Networking Public Relations Agile Viral 81

YoungUpstarts

NOVEMBER 13, 2014

by Nikole Haiar, Director, Marketing Campaigns & Programs at Hostway Services, Inc. As the holiday season draws near, vendors should prepare marketing campaigns built to increase brand awareness during this critical time of year. Holiday email marketing campaigns.

Campaign 52

Campaign Marketing B2B Conversion 52

Duct Tape Marketing

JULY 22, 2016

Readers are much more likely to read and believe content that appears naturally on blogs that are industry-related. Online publications have a difficult time filling the need for quality content that is consistently on the rise. Content marketing Public Relations Kiara Halligan

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PR Social Media Marketing Syndicate 53

crowdSPRING Blog

FEBRUARY 12, 2012

Brand-building is key to successful political campaigns as it is for businesses, and politicians build their own personal brands using tactics that all of us use everyday. Related posts: 10 things entrepreneurs can learn from musicians. ‘Tis the season.

Audience 70

Audience Entrepreneur Differentiation Florida 70

Duct Tape Marketing

AUGUST 4, 2016

With just MailChimp app too, you can quickly look at how your campaigns and lists work even while you are away from your office. # Marketing Tools Public Relations Meenakshi Krishnan

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eCommerce Social Media Analytics Management 53

YoungUpstarts

AUGUST 10, 2011

Azione PR is a Los Angeles, California-based boutique public relations firm started by two enterprising and dynamic young women who despite their young ages already possess more than twenty years of experience in public relations and marketing in total.

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PR Los Angeles Public Relations Vertical 82

Austin Startup

DECEMBER 6, 2017

Our talk consisted all things Internet, the evolution of the buyer’s journey thanks to digital marketing, content marketing/strategy — and public relations’ role in it all. Public relations is, and has always been, built on this kind of demand.

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PR Social Media Analytics Campaign 26

YoungUpstarts

AUGUST 5, 2014

By Ginny Grimsley, print campaign manager at EMSI Public Relations. Getting a call from a reporter who wants to quote you as an expert for his story, review your book or product, or invite you to write an exclusive article for a publication, is a major coup.

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Tampa Public Relations Campaign SEO 56

Duct Tape Marketing

JULY 28, 2016

He would want to make sure to include terms related to plumbing on his business listings so that when he collects reviews he can brand himself as the top-rated plumber in the area. Customer Service Public Relations Kevin Jordan

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Jordan Search Public Relations Reputation 51

Duct Tape Marketing

JULY 28, 2016

Heineken Brazil’s ‘Um Like Um Balao’ (One Like One Balloon) campaign earned them thousands of followers in just a few days. Red Bull’s Instagram campaign, which took the popular image sharing social media platform to the streets.

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PR Social Media Brazil Audience 48

YoungUpstarts

JANUARY 22, 2013

Some people like traditional advertising while others turn to Facebook and Twitter, attempting to reach their audience through social media campaigns. Whether it’s a quote in a newspaper or a segment on TV, when the media sees you as an expert, the public will see you as one, too.

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Media Small Business Bankruptcy Public Relations 79

Duct Tape Marketing

JANUARY 18, 2016

Marketing professionals could donate their services to help non-profits with email campaigns or maintaining a website. Culture Entrepreneur Greatness Public Relations Small Business Kevin Jordan

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Jordan Due Diligence Public Relations Affiliate 52

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? Techcrunch and many other publications welcome guest contributions. Not surprisingly, though, these free services won’t get you in the top tier publications. Run an Indiegogo campaign, e.g., Interaxon used to raise $287,472 and also identify early customers. Competitions have three rounds: Executive Summary, Full Plan, and Public Presentation.

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PR Venture Capital New York City Public Relations 64