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Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

crowdSPRING Blog

This doesn’t mean that various newsletters, marketing campaigns, and other communications don’t slip into my work email, it just means that I try hard to limit those and will not hesitate to clink ‘unsubscribe’ when necessary. Here are 5 best practices to consider as you launch your own email campaigns.

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How to Use Social Media To Drive Sales

ConversionXL

4) Use promotional campaigns. The trick is to find a balance between putting out good quality relevant content and mixing it up with deals and promotional campaigns. Steaz ran a integrated campaign which included Twitter, Facebook, e-mail and pay-per-click ads on Google. But remember that too much of anything is rarely good.

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10 random online resources for Entrepreneurs (2010 version)

crowdSPRING Blog

We have CapitalOne Visa card which comes with a straightforward and fairly generous reward program, no annual fee, and a simple to use website with online redemption functionality. 5 great viral marketing campaigns (and what small businesses can learn from them!). Photo: Armando Maynez. Ten small business tax planning tips for 2010!

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Integrating SMS into Existing Marketing Efforts

Up and Running

In short, SMS really shines when it is used to support an existing marketing campaign. We include an expiration date so we can control the redemption. Redemption – I could probably write a book on the different ways redemption can work, so I’ll be brief. The Long Term Campaign. The SMS Micro Campaign.

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5 Interesting Observations on the Groupon Model from Academic Research

ReadWriteStart

This is closer to (but still lower than) Groupon's internal number of 97% of Groupon merchants who ask to run a campaign again. Observation 2: Spending beyond face value at redemption is not predictive of profitability. Observation 3: A larger face value & redemption duration helps attract new customers but the discount does not.

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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

Using Instagram, they created the “Endless Table” campaign. Their following not only increased 1,300 percent, but they won in the Multi-Platform Campaign category, were a finalist in the Instagram Presence category, and were awarded the bronze distinction in photography and graphics. See Also: Brand Checklist: Free Download.

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The Invisible Flaw: Setting Up for a Perceived Win

Life Beyond Code

Chances are that there will be many requests for the $100 Amazon gift certificates making it look like the campaign was successful. What the redemptions won’t say is: How many of those people would have stayed at Westin twice even when they didn’t see this offer (regulars at Westin).