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Seed Stage Founders Undervalue Angels With Marketing & Comms Expertise

Hunter Walker

Why Bringing These Two Skillsets Onto Your Cap Table Early Is Worth It. In addition to our dollars, we are eager to help founders with the construction of their cap table, not just generically with the highest profile folks available, but more specifically where they might get some help along the way. Nor Do VCs.

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New Meetup on Building Tech Tools for Private Equity+VC Investors

David Teten

As one of the lead engineers at ff Venture Capital , I spend most of my day building custom software solutions that enhance our firm’s process–tools that range from portfolio investment management to co-investor and cap table tracking and more. We posted on our site a more in-depth overview of ff’s Tech Platform.

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The “reverse” pitch: Who should you have on your cap table?

Version One Ventures

How do you decide who you should have in your cap table? Are you looking for help and expertise in hiring, product strategy, customer development, fundraising, coaching, therapy, etc.? co-founder problems, personnel issues, company pivot, customer fall out)? What is important to you? What reverse pitch resonated with you?

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. Customers have shown again and again that they really love free stuff. You know what customers like more than free stuff?

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So What is The Right Level of Burn Rate for a Startup These Days?

Both Sides of the Table

When you raise larger rounds there is more “due diligence,” which includes: calling customers, looking at financial metrics, doing cohort analysis (looking for trends like changes in churn rates), evaluating competitor positioning and understanding more of the competency of your executive team. How Complicated is Your Cap Table?

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How Much Information Should you Give VCs for Due Diligence?

Both Sides of the Table

When is it appropriate for a VC to call your customers? If you show a list of key customers or key business partners and if this list is sensitive (READ: If you don’t want VCs calling them) then you need to make it explicit with the VCs. “We are sharing with you our list of key customers / biz dev partners.

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The Pros and Cons of Rando Rich People Investing in Your Startup

This is going to be BIG.

If your early customers aren’t blown away by the experience, you’re never going to become a huge company. This is a business and the goal should be to get the best people at every position, regardless of their position on the cap table. I get that you want to play baseball but do that on your own time.

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