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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. Quick response times – Customer retention will increase with the automation of certain tasks, such as order confirmations, serving FAQ answers, requesting product surveys and other broad communications initiatives. The future of CRM and machine learning. www.act.com ).

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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Says thanks; Show me how much they charged my credit card; Shares a few resources to boost customer success (and retention). As Chad Sanderson explains , “Very few of the metrics accessible for email testing tell you the full story of how your test is actually performing.” This monthly transactional email from Convertkit.

Email 133
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The State of Marketing Training in 2019 [Original Research]

ConversionXL

Chad Sanderson , Microsoft. CMOs and VPs of marketing also struggled to measure whether training knowledge translated into more profitable marketing strategies—or to test retention months down the road. You’d be shocked at the lack of knowledge retention unless you make sure you audit, and audit repeatedly—we do every three months.

Marketing 128
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Socialware Launches Social Middleware Platform

Austin Startup

Businesses have taken notice of this, but few have been able to truly leverage these sites,&# said Chad Bockius, Socialware’s Vice President of Marketing and Product Strategy. The platform offers enterprise security, privacy, access control, reporting, integration and data retention to allow companies to benefit from social networking.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

Retention 106
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How to Structure Your Optimization and Experimentation Teams

ConversionXL

Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway. Imagine having one team optimizing for sign up, another for sign in, another for upselling/cross-merchandising, another for retention, another for engagement. Chad Sanderson, Subway.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

The five ways of digital transformation: Digitize the product; Wrap a digital service layer around product; Digitize processes “behind the scenes”; Digitize marketing, sales, and retention efforts; Innovate new digital products. Chad Sanderson: “Aligning Experimentation Across Product Development and Marketing”.