Are You Building Your Business With a Crock-pot or a Microwave?
Duct Tape Marketing
SEPTEMBER 5, 2014
My Hubspot channel colleague Rachel Cogar at Puma Creative has a phase that I just absolutely love – she describes Inbound Marketing as a crock-pot strategy, not a microwave strategy. If we sell a product that used to have a 6-month sales cycle, we could reasonably do a weighted forecast, six months out.
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