ConversionXL

NOVEMBER 25, 2020

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129

Channel Metrics Algorithm Video 129

Startup Professionals Musings

JANUARY 30, 2021

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Test your channel and support strategy.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Startup Professionals Musings

JUNE 10, 2016

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement).

Channel 120

Channel Distribution Partner Acquisition 120

Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust.

Customer 118

Customer Marketing Channel Audience 118

The Startup Magazine

FEBRUARY 16, 2022

DataRails , the financial analysis and reporting software startup, has announced the hiring of David Rosenberg as the company’s new VP of customer success. In his 17-year career, Rosenberg has developed key insights into the minds of CFOs and FP&A teams, with strengths in both customer-facing leadership and data analytics itself.

Hiring 137

Hiring Software Review Customer 137

YoungUpstarts

APRIL 14, 2020

Customer experience (CX) is defined by a person’s feelings and emotions, experienced at any stage with a brand. Great CX means happy, loyal customers who not only trust your brand, but are active advocates of it. . CX is an integral part of the wider Customer Relationship Management (CRM) concept.

Customer 142

Customer Technical Review Artificial Inteligence Retention 142

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 355

Technical Review Social Media Channel Flash 355

Startup Professionals Musings

MAY 26, 2023

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 354

Product Technical Review Artificial Inteligence Dividend 354

Up and Running

SEPTEMBER 11, 2020

A $150 llama rental for a photoshoot, $250 for a bagpipe player at a customer picnic, $5,000 for an executive’s tires — these are just some of the most questionable things people have paid for or attempted to pay for, in the name of business. In fact, some of the biggest company expenses start off as cost-cutting measures.

Cost 150

Cost Technical Review Salary Social Media 150

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 296

Technical Review Due Diligence Term Sheet Bankruptcy 296

Startup Professionals Musings

OCTOBER 30, 2020

I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution. Collaborate with customers to tune your solution.

Merger 386

Merger Acquisition Software Review Social Media 386

Startup Professionals Musings

FEBRUARY 8, 2023

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

Technical Review 239

Technical Review Revenue Social Media Cost 239

ConversionXL

SEPTEMBER 1, 2020

They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. How does “Customer Value Optimization” change your approach?

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

FEBRUARY 12, 2023

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. They make it their top business priority to understand, anticipate, and gratify customers’ needs.

Customer 136

Customer Indiana Technical Review Revenue 136

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. The problem is that more SKUs dramatically increases complexity and cost, when you can least afford it. Buy too much inventory too soon to get unit costs down. Use multiple small orders at first.

Technical Review 306

Technical Review Metrics Social Media Channel 306

Steve Blank

APRIL 21, 2011

Last week the teams tested their hypotheses about Customer Relationships (how do they get, keep and grow customers.) This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. its product or service) to its customers. The Nine Teams Present.

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

YoungUpstarts

DECEMBER 12, 2020

The social distancing needs and huge traffic online has led companies to upgrade their online selling channels to meet the digital demand. One of the requirements for moving online is to have a converting website and a content management system (CMS) that enables you to deliver content on various channels. Benefits of having a CMS.

Technical Review 246

Technical Review Architecture Software Review Demand 246

Startup Professionals Musings

OCTOBER 11, 2023

People respond to positives, such as new growth, versus problems implying costs and loss of customers. This also applies to key customers as well as strategic partners. This requires reframing problems to motivate creative thinking and finding new approaches. For yourself, be very sensitive to first impressions.

Technical Review 277

Technical Review Partner Matching Channel 277

The Startup Magazine

JULY 9, 2020

Since, mobile phones are becoming more and more accessible, new ways to swoon your customers over pop up. It opens up a plethora of channels such as social media , email marketing campaigns, etc that can be utilized to make an ever-lasting impression and increase revenue. Exciting times for business owners! com” today.

Customer 113

Customer Social Media Marketing Web Development 113

Startup Professionals Musings

JANUARY 6, 2023

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup 287

Startup Bandwidth Distribution Agile 287

Startup Professionals Musings

MAY 17, 2020

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. In fact, marketing automation platforms provide you with the ability to learn about your customers on a much deeper level and improve your personalization efforts. It’s all done by gathering and analyzing customer data.

Marketing 160

Marketing SMS Campaign Channel 160

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 431

Customer Marketing Social Media Channel 431

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the go-to-market strategy.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

ConversionXL

JULY 22, 2020

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. This post, based on our experiences, covers: What misalignment looks like—and what it costs; What alignment looks like—and what you get; Four steps to go from wherever you are now to greater alignment.

Sales 90

Sales Cost Marketing Audience 90

Startup Professionals Musings

FEBRUARY 8, 2021

Especially if you are a first-time business owner, the payback for this initiative is well worth the effort and cost. Unfortunately, I see too many new entrepreneurs who let their passion for a new idea or invention blind them to the stark realities of customer need, opportunity size, or pricing and cost implications.

Advisory Board 356

Advisory Board Bandwidth Cofounder Technical Review 356

The Startup Magazine

NOVEMBER 21, 2023

As a result, you can end up with unhappy customers, delayed patient diagnoses and treatments, and missing paperwork for a court case. You can check a courier’s reputation by reading online testimonials and reviews from previous customers. Customer Service Part of what makes a courier great is excelling in customer service.

Reputation 131

Reputation Atlanta Social Media Matching 131

Up and Running

OCTOBER 5, 2020

Customer service. The perceived relationship and meaningful customer service is probably near the top of your list. Why is building relationships with customers important? Developing strong customer relationships can make or break a small business. Getting to know your customers helps inform your decision making.

Customer 85

Customer Channel Email Programming 85

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Acquisition 22

Acquisition eCommerce Cost Customer 22

The Startup Magazine

SEPTEMBER 12, 2023

Here are the most effective digital marketing channels to skyrocket your business’s success. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Mobile Marketing Marketers in today’s mobile-first world must pay attention to this channel.

Channel 131

Channel Social Media Marketing PPC 131

Startup Professionals Musings

APRIL 11, 2020

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup 424

Startup Bandwidth Distribution Agile 424

Startup Professionals Musings

JULY 25, 2021

It takes a long time and lots of effort to overcome existing momentum, and both investors and customers want to see results on a small scale in their lifetime, before they line up to join the movement. Look for sizable customer populations unattractive to incumbents. Pitch your innovation against today’s market. Marty Zwilling.

Non-Compete 394

Non-Compete Technical Review Forecast Social Media 394

YoungUpstarts

SEPTEMBER 4, 2014

In today’s hypercompetitive, customer-driven business world, you need to look at new ways to make your business stand out. By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers. Improve the Customer Experience.

Customer 158

Customer PPC Software Review Finance 158