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New Entrepreneurs Are Rebuilding Our Business Engine

Startup Professionals Musings

Large corporations and conglomerates, the engines of growth and vitality in the twentieth century, have lost their edge and their image. Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model. The cost of entrepreneur entry is at an all-time low. Marty Zwilling.

Engineer 219
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Beware of Fake / Scam Engineering Candidates

K9 Ventures

One of the lessons we’ve learned in building HiHello is to recognize and filter out fake / scam engineering candidates from our recruiting pipeline. The demand for software engineers continues to exceed the supply by several orders of magnitude. Software Engineers also tend to command a much higher salary.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Use content advertising to fight rising costs. Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Except it does it without relying on organic search engine optimization to make an impact.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.

Metrics 150
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5 Cost-Cutting Strategies That May Cause You to Spend More

Up and Running

In fact, some of the biggest company expenses start off as cost-cutting measures. Cutting costs vs. cutting corners. It can also be a result of second-rate cost-reduction tactics. Are you cutting costs or merely cutting corners? Are you cutting costs or merely cutting corners? Have you been making the same mistake?

Cost 150
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

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