Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

The Equity Kicker

MAY 3, 2018

Let me start by saying that I’m a massive believer in the power of metrics. However, it’s also true that metrics are not a panacea, with difficulties typically arising when a focus on metrics eclipses the big picture. Over focus on metrics at the expense of meaning, culture and innovation.

Metrics 87

Metrics CPA Early Stage Retention 87

Startup Professionals Musings

FEBRUARY 6, 2021

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. Make sure metric results are available to the team, to keep them motivated.

Metrics 387

Metrics Technical Review Leadership Framework 387

Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. Simple metrics and your personal knowledge of the industry can’t keep up with all the relevant competitive forces. The real challenge is to win massive consumer preference repeatedly.

Software Review 355

Software Review Algorithm Global IPO 355

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. I don't think it is simply a metrics/measurement problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

JULY 26, 2023

Most business metrics I see compare current performance to your own previous experience, rather than your performance compared to industry standards and competitors. Amend this culture to highlight and reward new initiatives on a regular basis, with metrics to assess value and progress. The return was far greater than the cost.

Metrics 178

Metrics Technical Review Agile Hiring 178

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

Steve Blank

APRIL 21, 2011

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators. Next was D.C.

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! That blurb, and the following examples, were all generated from GPT in only a few seconds, at a cost of less than one penny. Every day, I channel my enthusiasm into creating exciting and engaging math lessons, leveraging my wealth of experience to motivate my students.

Generative AI 295

Generative AI Artificial Inteligence Houston America 295

The Startup Magazine

APRIL 25, 2023

Here are a few ways to align workforce planning with financial objectives: Conduct regular analyses of the costs: these costs are associated with hiring, training, and retaining employees. For example, HR can work with Finance to evaluate the cost-effectiveness of different hiring strategies.

Finance 130

Finance Retention Forecast Employee 130

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. Evaluate each channels’ ability to scale.

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

SEPTEMBER 11, 2023

Distinguishing Task Priorities At the heart of cost-effective outsourcing for startups lies the ability to discern between essential and non-essential tasks. Whether it’s outsourcing sales activities or IT support, the cost structures can vary significantly. This goes beyond mere financial metrics.

Cost 142

Cost Startup Non-Compete Dilution 142

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. If audience building is a priority, email subscribers should be an important metric.

Conversion 156

Conversion CPA Metrics Analytics 156

ReadWriteStart

MARCH 7, 2022

Misusing technology can cost you time and money in the same way that using it properly can save you time and money. If you use the wrong tools, or if you dump money into a technology that isn’t a good fit for your brand, you could suffer some severe consequences. Misleading metrics. Confusion and misuse.

Marketing 198

Marketing Advertising Metrics Technical Review 198

VC Cafe

MARCH 1, 2024

Small fine-tuned models as an alternative to giant generic ones – when finely tuned with appropriate data, smaller, specialised LLMs can yield comparable results at a fraction of the cost. Artificial Intelligence – Scaling global intelligence and redefining work: AI training costs should continue to fall 75% per year.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Hearpreneur

OCTOBER 25, 2023

Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us. Stay adaptable, embrace change, and diversify your marketing efforts across various channels while exercising patience and persistence. Thanks to James Emery, The Neighbours Cellar ! #15-

eCommerce 126

eCommerce Omaha Entrepreneur SEO 126

Startup Professionals Musings

JULY 9, 2018

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Demand 144

Demand Metrics NPV Net Present Value 144

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

Startup Professionals Musings

AUGUST 24, 2019

In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. I’m not suggesting that paid media channels should be seen as dead to young companies, since even the revolutionaries, like Google, Facebook, and Apple, still rely on paid media to optimize their own efforts.

Media 238

Media Cost Framework Social Media 238

ReadWriteStart

JUNE 13, 2023

On the marketing front, e-commerce entrepreneurs will often fail to take advantage of the many free marketing channels that exist. Another marketing-related error that starting entrepreneurs will often commit is failing to measure the right metrics. As a result, they either underinvest or overinvest in certain channels.

Cost 78

Cost Entrepreneur ChatGPT B2C 78

Startup Professionals Musings

JULY 3, 2020

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

crowdSPRING Blog

MARCH 25, 2012

The upside is that this tactic can be a great way to build your customer base and to get your brand in front of millions of potential customers at a relatively modest cost. For the marketer, the cost of these tactics is small and the ability to track ROMI in real-time is powerful. Outdoor and print. Photo: Howard Lake.

Lean 98

Lean Channel Marketing Software Review 98

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. The same video content likely works well in other channels. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health. Your business is unique.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Steve Blank

SEPTEMBER 5, 2018

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. And enterprise customers in a race to reconfigure strategies, channels, and offerings to deal with disruption provide a willing market for startup tools and services.

Lean 335

Lean Burn Rate Startup IPO 335

Startup Professionals Musings

DECEMBER 7, 2022

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Aggressively enter new markets and sales channels. Ask every employee to focus on sales.

Startup 335

Startup Social Media Metrics Viral 335

YoungUpstarts

MAY 29, 2019

Mobile apps can help you sell, improve communication channels, generate insightful metrics, or collect and process data more reliably than people could, the list of ways apps can contribute to your bottom line is endless. Focus on the Benefits Instead of Cost. Cost should only matter when it comes to calculating ROI.

Mobile 127

Mobile Retention IP Metrics 127

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Professionals Musings

OCTOBER 25, 2014

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. Make sure metric results are available to the team, to keep them motivated.

Metrics 271

Metrics Technical Review Leadership Framework 271

Women Entrepreneurs Can

MARCH 13, 2024

Increased Revenue Loyalty programs directly impact revenue, but they also help decrease customer acquisition costs. Promote your loyalty program on all your channels – including social media, email, and in-restaurant. This allows the restaurant to personalize offers like free birthday rewards and exclusive events for loyal customers.

Programming 52

Programming Retention Software Review Social Media 52

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. This kind of a simple model also helps: Define the early proof points for the company.

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Professionals Musings

AUGUST 15, 2022

Online entertainment: millions of channels, billions of actors. Many companies are already seeing their computing costs drop by thirty percent as they move in this direction, providing new startup opportunities with the Everything as a Service (EaaS) trend. Data enable: use metrics and measurements.

Startup 315

Startup Social Media Analytics Cloud 315

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. For example they can reduce component cost, introduce a line extension or create new versions of the existing product.

Private Equity 325

Private Equity Metrics China Intellectual Property 325