The 3 Essential SEO Tools for Any Marketing Consultant

Duct Tape Marketing

The 3 Essential SEO Tools for Any Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. To manage a strong SEO strategy, you need to keep a lot of balls in the air. We use a suite of tools to help us manage the many facets of SEO.

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On-SERP SEO: The Future of SEO

ConversionXL

The SEO game is changing. A new concept is replacing the traditional SEO approach. Instead of monitoring and improving organic rankings alone, you need to embrace a more integrated strategy: on-SERP SEO. What is on-SERP SEO? Why is on-SERP SEO such a hot topic?

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15 Must Watch YouTube Channels for Entrepreneurs and Small Business Owners

crowdSPRING Blog

All great entrepreneurs love learning, and video content on YouTube channels is another way that entrepreneurs can learn from other business leaders. But with so many channels to choose from, it’s easy to get lost in the world of YouTube. We’ve pulled together some of our favorite channels for entrepreneurs and small business owners. We’re starting out our list with one of the most popular YouTube channels for entrepreneurs, TED Talks (or TEDx, regional version of TED).

How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Curate. This is one of those long-term, slow and steady tactics, but if you commit to it and stick to it, you’ll find the local, social, SEO and traffic benefits to be significant. Marketing Strategy Social Media instant press release Links prweb SEO Submit Press Release 123

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[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist. Do also develop documents for listening, channels, resources, and content.

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[Review] Optimize

YoungUpstarts

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts? Focused on the science of search, social and content marketing, Lee Odden’s book “ Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing ” is a practical guide to understanding, integrating and applying three of the most powerful concepts in digital marketing. b) Create, Curate and Optimize Content.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business.

How to Create A Digital Marketing Strategy For Your Business

Up and Running

To do this, take a look at your main marketing channels. These may include your website, social media pages , email marketing or content marketing efforts, SEO or pay-per-click advertising. Be consistent: Make sure your brand is consistent across all channels.

Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. Search Engine Optimization (SEO). Because the cannabis industry is still in its infant stages, search engine optimization (SEO) is like playing in the sandbox. With the U.S.

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Bridging The Gap Between Content And Marketing Automation

YoungUpstarts

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. Our focus is on helping marketers create and manage a responsive content Hub that gives them real insight into how their audience engages with a content experience instead of separate media channels or content silos alone before funneling that data into marketing automation software like Hubspot, Eloqua, Marketo or MailChimp.

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business.

How Does Content Marketing Help Your Social Media Strategy

Brandanew

Social media is not only the easiest way of knowing the consumer but also a fantastic channel to offer services and find new leads. Social media is a great to channelize your content. By sharing content on the channels were the consumers are already present, a brand becomes tangibly accessible. 3) Brainstorm to curate/create different pieces of content that is relevant to your niche and brand. The importance of social media is the writing on the wall.

UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

User-Generated Content (UGC) is one of the most cost-effective and efficient SEO strategies. Conversions are crucial to say that SEO strategies are working. The following Pamper’s “ Love, Sleep, and Play ” campaign included curated UGC videos from real moms of their babies.

How the Best Marketers Get Ahead: They Make Time to Learn

ConversionXL

Just as saying you’ll go to the gym when you feel like it is seldom effective, neither is saying you’ll take that course or watch that video on SEO when you have ‘extra time.’ You may not like watching Youtube videos on SEO.

Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. The curated approach gives advertisers and publishers more comfort in knowing the quality of content they will be amongst. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30).

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business.

8 Ways to Build a Great Brand

Up and Running

Curate your brand aesthetic . With the myriad of social media platforms, SEO/SEM activities , and ads that you can run online it can be tricky to tell which place is the right place for your business to show up, and it can be exhausting promoting in a million different ways.

8 Reasons Why Your Business Should Be Writing A Blog

YoungUpstarts

It is a direct communication channel, that businesses long before were missing out on. Search engine optimization, or SEO for short, basically means how well your website ranks on a search engine, when looking for particular content. If there is physically no time for you or anyone in your team to do so, then you outreach to a person or company to do the content curation for you. As well as a blog, your business needs social media channels.

Content Marketing Dos and Don’ts For Startups

Brandanew

It’s good to involve the team for creativity discussions, sharing, curating and generally doing things together with a great sense of ownership. Underestimate the benefits of a well executed Content strategy : It’s not just leads, SEO benefits, social engagement, positive brand perceptions, humanization of brands…it’s all this and more. But to create authentic content and engagement, it can be quite disastrous to only scream you on social channels.

The Best Ways To Showcase Your Products

Women Entrepreneurs Can

Their grids are usually visually pleasing, and a lot of curation has gone into it. You’ll need to add the Pinterest channel to your store for this to work, but once it is set up – anyone who pins your images will be including the buy button. The critical factor on your website, apart from having impactful images, is making sure your SEO is really working for you. When you create a product, you want to show it off to the best of your abilities.

Why Good B2B Content Marketing Is Not A One Man Show

YoungUpstarts

Digital Marketing Agencies, tend to hire content specialists, that are capable of managing multiple tiers of content at a time and who work seamlessly with marketing and SEO coordinators to ensure a successful content marketing strategy. A content strategy is only one aspect of a successful marketer’s job that provides a clear outline of curation, creation, and distribution, which should result in growth through conversion.

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Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business.

7 Ways Brands Can Connect with Social Media Messaging

Duct Tape Marketing

It’s just that your biggest opportunities on social media channels isn’t promotion. Curate Humorous Touching or Inspiring Posts That Reflect Your Brand. The challenge is finding the right content to curate. If you curate content, source it from reputable sites, and be sure that your sources’ values are close to your own. Her topics of interest are SEO, marketing, and social media.

How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. However, they adapted part of their business model and the partners they use in order to seize the new channel. They get a curated selection for an affordable price.

7 Questions to Ask Yourself Before Considering a Subscription Box Business

Up and Running

This is due to the fact that you will need to first set up your website and logistical operations, and determine the best channels and places to source customers. Each month, a subscriber receives a carefully curated package of products, without knowing what brands, nor which combination of items will arrive. When I was doing the research for Subbly, I was inspired by the way they used to curate amazing products into themed boxes each month.

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. LinkedIn has a number of shortcomings, don’t get me wrong, but it captures a snapshot of your company’s audience better than most of the other social media channels that don’t track these demographics. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster.

5 Local Search Tactics You Must Employ Today

Duct Tape Marketing

Services like Yext have cropped up just to help tackle this very specific form of SEO. The Yoast Local SEO Plugin is an invaluable tool for optimizing content on WordPress sites. If you search on a term like “SEO” and Google thinks you are in say, in Kansas City, you are going to see a list of Kansas City based SEO companies. Think about ways to curate local content to share in social media.

Using Content As Your Voice of Strategy

Duct Tape Marketing

I came up with this approach a while back and it essentially allows you to plan, delegate, curate, create, collaborate, repurpose and get more out of every piece of content you produce. Plus, search engines love blog content which can help boost your SEO. Get proactive and monitor this channel aggressively. Using Content As Your Voice of Strategy written by John Jantsch read more at Duct Tape Marketing.

How Much Does Content Marketing Cost?

Brandanew

Content Marketing and not SEO back-linking or keyword infested text is a long term and serious brand investment. 2) Your existing state of SEO. 2) Content Marketing & SEO : Unfortunately, many brands have spent money buying links and employed other black hat SEO practices. Beginning your Content Marketing on the base of a poorly managed SEO backlogs is tough. But then, be aware that these may be bundled SEO text that mean nothing.

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Social Media and Thought Leadership for Founders

This is going to be BIG.

Conferences are actually a good place to start to find these lists of folks, as someone has done the job of curating a list for you. you’ll cross post across your various channels. Most people are willing to have content composed about them for SEO purposes or even to have something to share to their own audience if you’re willing to do the editing. Running a startup consumes a ton of time.

5 myths about the marketplace that mobile strategies busted

The Next Web

Communities are incredibly hard to create and curate so they cannot simply be bolted on. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. After working with tens of companies on growth, we’ve seen there are generally three ways of growing: SEO, word of mouth/ viral, and buying traffic,” he says. Navin Chaddha and Tim Chang are Managing Directors at Mayfield.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. These channels are awesome (also see visual #5 above). Two things I love a lot: 1.

How to Use Content to Create Customers

Duct Tape Marketing

For a while now, I’ve been promoting something I call the Total Content System TM , which is an approach that allows you to plan, delegate, curate, create, collaborate, repurpose and get far more out of every piece of content you produce. You must ensure you promote it to relevant social channels, email lists, and so on to ensure it targeting the right people. Also, be sure to employ on-page SEO best practices within your content to help you get found by your audience organically.

The New Copywriter: Meeting Modern Content Writing Demands

Duct Tape Marketing

Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Standing Out with SEO and Style. To rank on the search engine results page (SERP), you’ll have to factor in search engine optimization (SEO) when brainstorming topics and planning your piece.

Top 50 Content Marketing Resources You Need In 2016

Brandanew

Different channels across the purchase cycle, and brand touch points for consumers have exploded. As a brand, you HAVE to stay tuned to changing consumer behavior and develop a cross-channel content marketing strategy. How does SEO get impacted by social media ? Content Marketing is the new SEO. Here are old SEO techniques that you need to retire. Learn how to improve your content curation and creation efforts as a small business and startup.

How to Build a Boss Brand [Part 2]

Up and Running

This specifically involves filming a video (less than 10 minutes long) then leveraging the same video for YouTube, our blog, and podcast, and sharing it repeatedly on social channels (five to seven times). Learn some SEO (search engine optimization) basics so that you make it easy for people to find you when they do Google searches for terms that pertain to your business. I recently found ProBusiness Channel. Karina Julia, during one of her business’s retreats.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

With this data, you can move away from the “post everything we publish” Facebook strategy and instead curate high-performing content based on past performance. It comes down to understanding how the channel actually operates—not how you’d like it to operate.

5 Trends That Will Shape Small Business in 2012

Duct Tape Marketing

We’ve talked about mobile as a marketing channel for years, but it seemed it wasn’t happening. This trend highlights the marketers’ need to go beyond SEO and PPC and move deeper into social networks, mobile marketing and app-based local marketplaces. Apps in content-curation tools like Storify provide relevant context for content. 5 Trends That Will Shape Small Business in 2012 This content from: Duct Tape Marketing.

12 “it” social and content careers to watch for in 2014

The Next Web

We’ve already seen an increased demand in leaders needing services to build their credibility through content and social channels. Phil Laboon , Clear Sky SEO. . Whether it’s created or curated, you need to provide a foundation for it to succeed. 2013 has been quite a year for the startup community and social and technology-related businesses in particular.

Transcript of Using AI with Human Touch to Create Great Social Content

Duct Tape Marketing

Chernis: With Lately, the way it works is we … First of all, when you connect all of your social channels, we go ahead and we look at a year’s worth of content, and this happens instantly. We do publish that, in a lot of ways, for SEO purposes.

An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

Inherently this means that I’m researching a topic I need to know about, and that I’ll likely rank high in SEO for that particular topic. I recommend Grapevine6 , which curates relevant online content, for which I’m a reseller.” We make them by pulling suggested articles, podcasts, and books from our team’s Slack channels; writing up little descriptions; and putting them next to a picture of the recommender so that it feels personal.

14 Entrepreneurs List Their Favorite Business Blogs

Hearpreneur

As such, Rieva carefully curates stories that will empower and encourage small business owners. For example, they have articles on how to choose the best times to post on your social media channels, and they also share articles on how to boost productivity and morale within a remote team working all across the globe for a brand. Every day I try to do my best to promote our brand and that is why I opt to master the skill of SEO and internet marketing.

Why Your LinkedIn Profile Can Make The Difference in Your Job Search

YoungUpstarts

From a demographic perspective, LinkedIn is very different from other social media channels in that it has a very influential, affluent, and educated audience. Some talk about the SEO (search engine optimization) benefits of doing so, but I look at your LinkedIn URL in a simpler way. Must-have # 13: Curated visuals.

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