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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. Because it isn’t until after first customer ship that a startup discovers that their initial hypotheses were simply wrong (i.e. before you ship.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Taking My Class.

Lean 120
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Beyond the Lemonade Stand: How to Teach High School Students Lean Startups

Steve Blank

Therefore we needed them to think and learn about two parts of a startup; 1) ideation - how to create new ideas and 2) customer development – how do they test the validity of their idea (is it the right product, customer, channel, pricing, etc.). Hawken students practicing Customer Discovery in a mall.

Lean 334
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Customer Segments change over time. I-Corps @ NIH Lecture Order Details.

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Entrepreneurship as a Science – The Business Model/Customer Development Stack

Steve Blank

It’s the combination of Business Model Design and Customer Development. Business Model Design Gets Dynamic, Customer Development Gets Strategic. One of the key tenets of Customer Development is that your business model is nothing more than a set of untested hypotheses. Business Model Design.

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How To Find the Right Co-Founders?

Steve Blank

Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If Filed under: Customer Development. Customer Development' If you’re a startup it’s easy to get confused on this step.

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