Remove Channel Remove Customer Remove Distribution Remove Revenue
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Startup Metrics

TechEmpower

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? Apply costs to each channel.

Metrics 260
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5 Key Points Of Focus For Every Scalable New Venture

Startup Professionals Musings

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the go-to-market strategy.

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Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement).

Channel 120
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history. Find funders who seek long-term returns.

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How to Master Customer Value Optimization

ConversionXL

They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. How does “Customer Value Optimization” change your approach?

Customer 132
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. They map out a repeatable process to avoid chaos and confusion in your team and with customers.

Campaign 149
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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

Last week the teams tested their hypotheses about Customer Relationships (how do they get, keep and grow customers.) This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. its product or service) to its customers. The Nine Teams Present.

Channel 215