Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. In many product areas, especially retail, the channel is the market.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today.

Trending Sources

How to Choose Digital Marketing Channels for Long Term Growth


How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. Predictable Revenue. Emerging Channels.

Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems.

Changing the Social Channel

Duct Tape Marketing

I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business.

7 Revenue-Boosting Strategies for Your Travel Business

Up and Running

Not only is the travel industry one of the largest in the world, but it encompasses a wide variety of business types and customer needs. Customer referral programs can be an effective way to increase revenue for your travel agency, if implemented correctly.

Problem, Revenue, Channel: The 3 Critical Startup Questions

Kevin Dewalt

For Web and Mobile startups, first answer 3 critical questions about your business: (1) What Problem am I solving, (2) How will I make Revenue, and (3) do Channels exist to acquire customers? Problem, Revenue, Channel: these are the 3 biggest risks to your startup. .

7 Steps to Building a Successful Channel Partner Program


1,983% boost in annual revenue, 1,000% user base growth within six months with no upfront costs. increased revenue. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Who are your best customers?

The Fallacy of Channels: Startups Beware

Both Sides of the Table

Let me start by saying that most channel relationships don’t work. I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. A Channel Love Story.

4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others.

How To Boost eCommerce Revenues With Upselling


According to Forrester research analyst Sucharita Mulpuru , product recommendations are responsible for an average of 10-30% of eCommerce site revenues. . Way back in 2006, Amazon reported that 35% of it’s revenues were as a direct result of it’s cross sales and upselling efforts.

5 Techniques Every Startup Can Use to Retain Customers

Up and Running

As part of a startup business, you’ll know that there is no greater desire to win your first customer or your tenth customer. You’ll do whatever it takes to call a customer your own. It’s a neat analogy: Like customers, pets get stolen, escape, or get lost.

7 Easy and Effective Customer Segments to Target in Facebook Ads


Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. Why Facebook Custom Audiences Is The First Step. However, for the most efficient results, I recommend starting with Custom Audiences.

Is Content Marketing the New Journalism?


Regular bloggers and people like us (the customers) have become tastemakers influencing public opinion. It’s important not just for journalists or bloggers, but also for brands trying to discover ways to convince customers to choose them over competition.

12 Google Analytics Custom Reports to Help You Grow Faster


The most actionable, useful data is concealed and it can only be revealed through custom reports and segmentation. How to Use Custom Reports. Many Google Analytics custom reports are configured incorrectly. Flat Table: This is one of the most common custom report types.

Lean LaunchPad for Life Sciences – Revenue Streams

Steve Blank

The class has talked to 2,056 customers to date. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. This post is an update of what we learned about life science revenue models.

Creative ways to scale SMB customer acquisition


But… The challenge with SMB as a customer segment is that each customer is small. It might be easy to get your first few customers. The bigger you get, the higher your customer acquisition costs go. When you truly delight your customers, they tell their friends.

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

Custom reports rock! Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared, custom reports allow you to deliver deeper relevance. Do you have your favourite custom reports?

How Investors Think About Valuation of Pre-Revenue Startups


There's a lot out there around Customer Development - read Steve Blank : Entrepreneurship as a Science – The Business Model/Customer Development Stack - Steve Blank , October 25, 2010 Checklists for Chaos, The Path to Success - Steve Blank , October 28, 2010 and reading about Lean, MVPs, etc. He just post: Establishing the Pre-money Valuation of Pre-revenue Startups. A lot of my time is spent helping early-stage companies get to proof points so that they can raise capital.

Lean LaunchPad for Life Sciences – Value Proposition and Customers

Steve Blank

The class has talked to 1,440 customers to date.). The teams present what they learned talking to 10-15 customer/week, and get comments, suggestions and critiques from their teaching team. Therapeutics customer = pharma and biotech companies.

Lean 60

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. In an early-stage startup especially, revenue is not an important goal in and of itself. This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one.

Entrepreneurship as a Science – The Business Model/Customer Development Stack

Steve Blank

It’s the combination of Business Model Design and Customer Development. Business Model Design Gets Dynamic, Customer Development Gets Strategic. One of the key tenets of Customer Development is that your business model is nothing more than a set of untested hypotheses.

The Phantom Sales Forecast – Failing at Customer Validation

Steve Blank

Customer Validation needs to have the CEO actively involved. Here’s an example in a direct sales channel. Customer Development Diagnostics over Lunch. The board was getting nervous as the company was missing its revenue plan. He had six months to get and close customers.

Customer Experience Controls Business Growth Today

Startup Professionals Musings

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. It’s more about which customers broadcast their pleasure or unhappiness to others.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One that reflects the customer expectations of 2013. Start investing in creating the world's most beautiful, functional, brand-enhancing, customer joy inducing website! From step five on you were likely already delivering some multi-channel value for your company.

How To Calculate & Increase Customer Lifetime Value


That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. Soon after the research was published, other institutions like the Customer Service Institute, Consumer Connections Corp., Why Determining Your Customer Lifetime Value Is So Important.

Proof Email Marketing Converts Leads Into Customers

Duct Tape Marketing

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. The revenue generating potential is there. Maximize customer testimonials. Develop a multi-channel approach.

Email 30

Personalization: How to Build a Revenue Boosting Program from Scratch


According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Potentially, every interaction with the customer or the prospect can be personalized to a point. Another biggie is to build a core set of customer personas.

Revenue benchmark for Series A – $1m run-rate and 20% MoM growth

The Equity Kicker

the ecommerce companies or software companies that we invest in) and you have a $1m revenue run rate and 20%+ month-on month growth you will generally be in good shape. Companies with greater revenues and stronger growth are able to raise bigger rounds at higher valuations. Companies with higher quality revenues (quality encompasses predictability and margin) will get away with a little less, or will get a higher value Series As when they hit this milestone.

A Valid Business Model Requires Real Customer Sales

Startup Professionals Musings

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure the rate of sales ramps up quickly enough to keep the business alive and growing. Customers don’t buy the impossible dream. Your revenue model has to make sense.

After the Purchase: Optimizing Customer Retention Through Gamification


But how can we use it to retain more customers? Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. Acquiring new customers is expensive. Make the process hassle-free for your customers.

A Valid Business Model Requires Real Customer Sales


Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure the rate of sales ramps up quickly enough to keep the business alive and growing. Customers don’t buy the impossible dream. Your revenue model has to make sense.

The Mission Model Canvas – An Adapted Business Model Canvas for Mission-Driven Organizations

Steve Blank

In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? The 9 boxes of the canvas let you visualize all the components needed to turn customer needs/problems into a profitable company. Channel is changed to Deployment.

How to Create Customer Feedback Loops at Scale


According to a study by Bain & Company , 80% of companies say they’re customer centric, yet only 8% of customers agree. How many of your customers do you think would agree that you are customer centric? For Non-Customers. For Customers.

The two places startups find customers online

The Equity Kicker

2015 revenues were $75bn, up 14% from 2014 with operating income of $23bn. Other Bets, meanwhile, is remarkable for the size of its loss – $3.6bn on revenues of $448m. Returning to advertising, what we’ve seen at Forward Partners over the last year is that Google and Facebook are where startups have the most joy finding new customers, and increasingly it is Facebook rather than Google.

A Simple Approach to The Customer Journey

Duct Tape Marketing

A Simple Approach to The Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You’ll miss out on the repeat business and referrals that delighted customers bring. returning customers.

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1.

YouTube Subscriptions: New Revenue Stream for Your Brand?

Inc Startups

On Thursday, YouTube started charging viewers a monthly fee ranging from $2 to $7 to access "premium" channels like HD Net and National Geographic. But I find it interesting for another reason: What kind of business opportunities will paid channels offer savvy entrepreneurs?

How to Discover Your Perfect Target Customer in 5 Steps

Duct Tape Marketing

How to Discover Your Perfect Target Customer in 5 Steps This content from: Duct Tape Marketing. One of the most important elements of a marketing strategy is the development of an ideal target customer profile.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

I believe in always focusing on the complete customer-business journey. Can we deliver an incredible experience that blows the mind of our current and future customers with its sheer beauty, intelligence and simplicity? Your primary owned channel is your website, mobile or desktop.