YoungUpstarts

NOVEMBER 6, 2019

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. When integrated properly, they maximize how we attract consumers, and turn visits into revenue. Current Customers. Do you know everything there is to understand about your customers’ buying habits?

Channel 145

Channel PPC Marketing SEO 145

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. Not so fast. Content goes global (of Maker Studios 4.4

Video 339

Video Technical Review Distribution Aggregator 339

Both Sides of the Table

JANUARY 11, 2014

” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. I recommend hiring or appointing a growth hacker.”

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

FEBRUARY 11, 2023

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Talking to real customers is the best way to keep your inspiration alive, as well as the best way keep on track with changing trends and future innovation ideas. Increasing customer focus and loyalty.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

Startup Professionals Musings

DECEMBER 7, 2022

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. How will you reach your customers?

Business Model 256

Business Model Distribution Viral Green 256

Startup Professionals Musings

MAY 16, 2020

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Talking to real customers is the best way to keep your inspiration alive, as well as the best way keep on track with changing trends and future innovation ideas. Increasing customer focus and loyalty.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Maximize customer retention.

Social Media 355

Social Media Media Reputation Viral 355

Steve Blank

SEPTEMBER 22, 2011

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Get customers to the site. Test the “problem” with customer data. One of the problems they run into is building a web site.

Lean 333

Lean Web Coder Business Model 333

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 7- Improve customer experience.

Social Media 119

Social Media Entrepreneur Retention Finance 119

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

They’re a selfish ploy, tricking people who thought they were customers into being alpha testers. Founders explain failures with things like “our two main competitors did [thing] to us” or “customers didn’t understand [our point of view].” Sometimes that’s defensible distribution channels. I can only teach you my style.

Restful 202

Restful Founder Revenue Acquisition 202

Hearpreneur

JANUARY 22, 2023

As a result, businesses in this field should leverage technology to provide interactive, easy-to-understand educational content that can help customers make health-related decisions and maintain healthy habits. Positive experiences create emotional value, which keeps customers coming back and makes small businesses stand out from the rest.

Artificial Inteligence 122

Artificial Inteligence Technical Review Social Media Vertical 122

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

APRIL 7, 2023

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). These days, even viral marketing requires real money, for events and promotions. Make your focus and priorities clear.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

Startup Professionals Musings

MARCH 9, 2020

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

SEPTEMBER 13, 2018

Most businesses, even Mixpanel’s paying customers, retain Google Analytics. You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 240

Marketing Viral Channel Metrics 240

The Next Web

DECEMBER 12, 2013

Modi also says startups should invest internally to inspire employees to have empathy for each other and for their customers. So many commerce startups get it wrong – focusing on customers before community.”. Without a mobile experience that tends to individual customers 24/7, the service would do little to help customers.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Startup Professionals Musings

JULY 12, 2020

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). These days, even viral marketing requires real money, for events and promotions. Make your focus and priorities clear.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

ConversionXL

FEBRUARY 12, 2019

Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. The temporal tipping point signals a customer’s motivation for buying.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The idea is that when you work backwards and start with the press release, it’s easier to put yourself in the customer’s shoes.”. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. The same video content likely works well in other channels. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). The growth of B2B video marketing. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Maximize customer retention.

Social Media 246

Social Media Media Reputation Viral 246

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

crowdSPRING Blog

JULY 14, 2013

I must have been channeling someone else for a moment there. Berger explains why people talk about certain produces and ideas more than others, why some stories have a greater tendency towards a viral effect and why some rumors are simply more infectious than others. By how much did Gary increase the family revenues that first year?

Viral 93

Viral Small Business Social Media Technical Review 93

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Distribution Social Media PR 190

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 120

Marketing Viral Demand Channel 120

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.

Marketing 257

Marketing SEM Viral Social Media 257

ConversionXL

MAY 27, 2022

Then they increased their revenue from $2M to $6M in six months. This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

AUGUST 4, 2013

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Get a reference customer. Use focus groups.

Business Model 235

Business Model Product Advisory Board Angel Investor 235

The Startup Magazine

JUNE 6, 2021

It will also contribute to establishing a line of communication with your target audience that improves your chance of building a meaningful relationship with your customers. Promoting your business is how you generate revenues and attract consumers to buy your products/services. Come Up with a Business Plan. Promote Your Business.

Social Media 173

Social Media Affiliate Audience Startup 173