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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) Customer Relationships answers the question, “How will we create demand and drive it to our channel?”

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How to Onboard Remote Engineers: A Practical Guide from an Expert

ReadWriteStart

Also, decide if your company needs any confidentiality or IP assignment agreements. Including setting up the developer’s email and ensuring they have access to the company’s Github account, Slack channels, Trello, Jira, Google Docs, Zoom, and any other mission-critical software you expect the developer to use as part of their workflow.

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Don’t Sleep on Lightning

Version One Ventures

Lightning is a network of bi-directional payment channels that allows for instant settlement between parties and routing of payments over a TOR-like p2p network settled in units of bitcoin. > 36,000 public channels . > In the world of cryptocurrency, only payment channels like Lightning allow for that level of optimization.

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The Creator Economy is rising, but challenges abound

VC Cafe

In the 2010s, companies like Uber, Postmates and Taskrabbit helped popularise the Gig Economy, giving a monetisation platform for ‘standardised skills’ – the gig economy companies aggregated user demand, standardised the offering and took a (significant) cut from the person performing the services.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. ——————– Class 4 Jan 25 th Testing Demand Creation. How does it differ on the web versus other channels?

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. With only 25 salespeople, it also required moving away from “spray-and-pray” demand generation to a more focused ABM. Test different channels. Do they get along?

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Account-Based Marketing Software & Tools

ConversionXL

For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.